UNDERGRADUATE PROGRAM

Turning Passion to Purpose

The Film and Television Management program of study is designed for developing independent-thinking, creative, effective and responsible professionals in the field of film and television.

The program combines learning

  • Creative and technical skills required for being an effective film and TV professional,
  • Management and business skills required to work in the real world of film and TV and
  • Basic concepts in Humanities, social sciences and arts to develop a broad perspective for the film and TV professional

As importantly, the program creates a learning environment that supports over all personal growth.

Accordingly, the curriculum of Film and Television Management covers subjects such as Creative Writing, Video Production, World Cinema, Indian Cinema, TV Basics, TV Programming etc in the area of Film & TV; Journalism, Corporate Communications, Digital Media, in the area of Mass Media; introduction to marketing, finance, making business plans, research methods in the area of management sciences and offers an exposure to Humanities, social sciences and select fine and performing arts.

The program is designed to develop analytical, creative and business skills among the students and to sensitize them about the society and surrounding environment.

The Film and Television Management program thus offers an extensive understanding of the medium of film and TV along with insights into the field of mass media in general. Students are also trained in research methods that enable them to conduct research-oriented studies. The program also provides a real life exposure to the students by taking a field project in the said discipline.

Program Aims

The Program Aims specific to the Film and Television Management module are:

  • Provide students with an understanding of concepts and processes in the field of Film and Television
  • Develop in students basic skills of writing, shooting, editing and producing short films/ TV programs

The Program Aims of the program at a broader level also include:

  • To impart skills required for effective communication using different media,
  • To impart over all management and business skills required to work in the real world
  • To offer an exposure to basic concepts in Humanities, social sciences and arts to develop a broad perspective
  • To create a learning environment that supports over all personal growth.

19 MAJOR COURSES

1. Quantitative Methods

8. Introduction to Film Making

15. World Cinema and Society

2. Communication Theory

9. People Management

16. Cinematography

3. Managerial Economics

10. Introduction to Screen Studies

17. Business of Entertainment

4. Marketing and Advertising

11. Financial Management for Communication

18. Documentary Research & Production

5. Business Research Methods

12. Film Making Advanced

19. Television Programming and Channel Management

6. Script Writing

13. Television Production

 

7. Graduation Project

14. Editing and Sound Design

 

1. Quantitative Methods

Modern management is increasingly adopting quantitative methods in making strategic decisions. Though the uncertainty in business environment is increasing, the available data for making decision is also increasing at an extremely high rate. Managers are required to collect, analyze and interpret mathematical output for making decisions. The course has been designed to develop familiarity with application of statistical methods in managerial problem solving and decision-making.

2. Communication Theory

The 20th century has been the century of massive communication systems. Cinema, radio, television and now the internet have fundamentally transformed the way in which human societies communicate. However, media is routinely treated as something non-serious or simply ‘entertainment’ or at worst, devious. These positions need to be examined more critically. To understand the way the world works today, it is very crucial to undertake a deeper study of the structures, paradigms and institutions of communication.
The course aims to explain the development of media theories and how they link with historically important social and political events/issues. It seeks to acquaint students with the nature of communication processes; to develop a critical understanding of the strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and everyday lives.

3. Managerial Economics

This course provides a solid foundation of economic understanding for use in managerial decision-making. The course provides students with a broad overview of both micro and macroeconomics and thus equips them with the knowledge, tools and techniques to make effective economic decisions under different business environments.

4. Marketing and Advertising

This course aims to explain the various factors influencing marketing decisions; to explain the concepts, tools and techniques of marketing; to teach the basic marketing mix; to showcase application of marketing concepts; to explain the importance and use of timely, accurate and actionable information on consumers and competitors; to develop basic skills in marketing analysis, decision and strategy formulation; to develop a managerial perspective and decision making ability for effective and efficient tackling of promotional situations; to provide an appreciation of the range of tools available for marketing communications; to provide an understanding of the basic principles of planning and execution in Marketing Communications; to appreciate different tools of communications and understand their integration and to discuss the effect of contemporary communication tools on target audience.

5. Business Research Methods

The objective of the course is to enable students to understand the role and importance of research in improving managerial decisions when faced with uncertainty. Statistical methods are applied in all functional areas of business: accounting, finance, management, and marketing. The issue facing managers is not a shortage of information but how to use the available information to make better decisions. Statistical thinking includes the recognition that data are inherently variable and that the identification measurement, control, and reduction of variation provide opportunities for quality improvement.

6. Script Writing

The Objectives of this Course are to develop students’ abilities to explore thoughts, ideas, feelings, and experiences and communicate these effectively through visual media and use the written word as a tool for creating scripts from big, small and micro screen.

7. Introduction to Film Making

This course is designed to teach the essentials in shooting video to create scenes for short films/internet. Participants will have the opportunity to learn the basics of film-making on a budget with video cameras and DSLR Cameras. Participants will film short scenes and learn the technical and creative necessities in order to create their own short films with equipment that can fit in a backpack.

8. People Management

This course is an introduction to organizational behaviour and human resource management for undergraduates. It discusses behaviour in organizations at individual, group and organizational levels and the practices and tools for managing human resources effectively. It enables students to understand the underlying aspects that drive behaviour in organizations and what tools and practices can be employed to direct individual actions towards organizational objectives.

9. Introduction to Screen Studies

Cinema is one of the most fascinating arts to have evolved. In a quick span of just over a hundred years, it has established itself as the dominant medium of entertainment & artistic expression in the planet. This course will attempt to provide a formal insight of the varied movements, histories and masters of cinema. It will also attempt to decode the craft of cinema & help students identify/analyze the individual elements that make up the moving image story.

10. Financial Management for Communication

The main goal of this course is to develop a foundation of financial management concepts. It helps the student in understanding the framework of accounting and the process of preparation of financial statements. It helps the participants to analyse the company's financial statements and make relevant decisions. The course will enable to understand how corporations make important investment and financing decisions, and how they establish working capital policies. This course is aimed at providing a brief history of Finance, a framework of understanding financial markets, architecture and systems. The course lays a foundation for more complex financial topics that will come up in elective courses. It seeks to provide students approaches in Financial Analysis, the Finance function and its interrelatedness with other areas of Business.

11. Film Making Advanced

To give an all-round, holistic, technical and aesthetic hands on training to aspiring filmmakers. With the advent of the digital media revolution, the digital Film Making is transforming very rapidly the production and post production pipelines both for films and television content. We teach the practical use of film and digital formats. We combine these skills with the working ethos of a professional crew, and from this platform we encourage this craft as a creative means of visual story telling. During their time on this course, those students interested in becoming professionals will find many opportunities to explore experiment and develop their own visualization sensibilities.

12. Television Production

To be added soom

13. Editing and Sound Design

This course provides an introduction to the core concepts of video and sound editing and design. It focusses on both the theoretical and practical aspects and in particular on the theories of narrative development. By rigorous hands-on training on modern instruments, it provides a basis for advanced courses in the field.

14. World Cinema and Society

This course aims to offer students an exposure to the best in world cinema; to study trends in the contents and form of world cinema and to understand the changing human condition in different parts of the world as reflected in its cinema.

15. Cinematography

Cinematography is the process of capturing a vision on film or video. As both an art and a craft it is a dynamic process that involves the composition of light, shadow, time and movement. For the cinematographer this requires a synthesis of technical skills and creative sensibility. The dictionary meaning of cinematography is the recording of motion. It becomes an art form when it is used for communication. Like many other art forms, cinematography too depends on technology and techniques.
The Cinematography course is specifically designed to give filmmaker students insights into video or digital cinematography. This is accomplished through theoretical and practical exercises as well as extensive “hands-on” work where students will shoot their classmates’ productions allowing the students to master the technical and aesthetic principals of Cinematography. A cinematographer is an eye through whom the director realises his vision. He is an artist who uses all his skills and understanding to transform the thoughts of the director into images. He is the one who puts life, expressions and emotions into images. During their time on this course, those students interested in becoming professionals will find many opportunities to explore experiment and develop their own visualisation sensibilities.

16. Business of Entertainment

The business of entertainment and media in India has grown rapidly over the last few decades outpacing the Indian economy, offering tremendous career opportunities to media school graduates. The sectors covered include film, TV, press, radio, music, etc. Information available on the reality of the industry is very limited. There is a great need therefore to create a module that will provide information and insights into the working of these sectors before exploring career opportunities there.

17. Documentary Research & Production

The Objective of this Course is to provide students with creative, technical and research skills to produce a video documentary that informs, educates, changes mindsets, inspires and potentially motivates people to act. The basic ideology of the course – and the driving force behind its pedagogy – is that good documentary films are made with great intention, vision and foresight. This module attempts to offer students an opportunity to understand the mechanics of how a good documentary is made and acquire the necessary research and technical skills

18. Television Programming and Channel Management

This course aims for students to understand Television as an Audio Visual Entertainment & Communication Medium, Differentiate it from other media.eg Theatre, Radio, Film, Internet, Trace the history of TV in UK, US and India and why it developed differently as Commercial and Public Broadcasting in varying countries, Understand the difference between a Simple, Integrated Channel and a DTH Platform, Understand what determines a channel’s structure and its different departments and how they function, Comprehend how to make a channel’s FPC (schedule) with its different day parts, audiences and genres, Understand how to make TV programming effective for raising revenues and subscriptions, Understand how to make a TV Promo and an Interstitial, Understand basic TV Technology and TV distribution, Comprehend Market Research as an effective tool for effective TV Programming and ultimate channel success, Appreciate the Four Aspects of TV Programming. It also introduces Students to the Unique Oral Quality of TV and its Serialized Narrative, helps them appreciate the Power of TV Today as it becomes a Global Influence and comprehend the imminent Convergence of TV with other Electronic Media and its impact on society and viewership.

19. Graduation Project

To be added soom

17 MINOR COURSES

1. Quantitative Methods

7. Introduction to Film Making

13. Editing and Sound Design

2. Communication Theory

8. Introduction to Screen Studies

14. World Cinema and Society

3. Managerial Economics

9. Financial Management for Communication

15. Cinematography

4. Marketing and Advertising

10. Film Making Advanced

16. Business of Entertainment

5. Business Research Methods

11. Television Production

17. Documentary Research & Production

6. Script Writing

12. Television Programming and Channel Management

 

 

1. Quantitative Methods

Modern management is increasingly adopting quantitative methods in making strategic decisions. Though the uncertainty in business environment is increasing, the available data for making decision is also increasing at an extremely high rate. Managers are required to collect, analyze and interpret mathematical output for making decisions. The course has been designed to develop familiarity with application of statistical methods in managerial problem solving and decision-making.

2. Communication Theory

The 20th century has been the century of massive communication systems. Cinema, radio, television and now the internet have fundamentally transformed the way in which human societies communicate. However, media is routinely treated as something non-serious or simply ‘entertainment’ or at worst, devious. These positions need to be examined more critically. To understand the way the world works today, it is very crucial to undertake a deeper study of the structures, paradigms and institutions of communication.
The course aims to explain the development of media theories and how they link with historically important social and political events/issues. It seeks to acquaint students with the nature of communication processes; to develop a critical understanding of the strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and everyday lives.

 

3. Managerial Economics

This course provides a solid foundation of economic understanding for use in managerial decision-making. The course provides students with a broad overview of both micro and macroeconomics and thus equips them with the knowledge, tools and techniques to make effective economic decisions under different business environments.

4. Marketing and Advertising

This course aims to explain the various factors influencing marketing decisions; to explain the concepts, tools and techniques of marketing; to teach the basic marketing mix; to showcase application of marketing concepts; to explain the importance and use of timely, accurate and actionable information on consumers and competitors; to develop basic skills in marketing analysis, decision and strategy formulation; to develop a managerial perspective and decision making ability for effective and efficient tackling of promotional situations; to provide an appreciation of the range of tools available for marketing communications; to provide an understanding of the basic principles of planning and execution in Marketing Communications; to appreciate different tools of communications and understand their integration and to discuss the effect of contemporary communication tools on target audience.

5. Business Research Methods

The objective of the course is to enable students to understand the role and importance of research in improving managerial decisions when faced with uncertainty. Statistical methods are applied in all functional areas of business: accounting, finance, management, and marketing. The issue facing managers is not a shortage of information but how to use the available information to make better decisions. Statistical thinking includes the recognition that data are inherently variable and that the identification measurement, control, and reduction of variation provide opportunities for quality improvement.

6. Script Writing

The Objectives of this Course are to develop students’ abilities to explore thoughts, ideas, feelings, and experiences and communicate these effectively through visual media and use the written word as a tool for creating scripts from big, small and micro screen.

7. Introduction to Film Making

This course is designed to teach the essentials in shooting video to create scenes for short films/internet. Participants will have the opportunity to learn the basics of film-making on a budget with video cameras and DSLR Cameras. Participants will film short scenes and learn the technical and creative necessities in order to create their own short films with equipment that can fit in a backpack.

8. Introduction to Screen Studies

Cinema is one of the most fascinating arts to have evolved. In a quick span of just over a hundred years, it has established itself as the dominant medium of entertainment & artistic expression in the planet. This course will attempt to provide a formal insight of the varied movements, histories and masters of cinema. It will also attempt to decode the craft of cinema & help students identify/analyze the individual elements that make up the moving image story.

9. Financial Management for Communication

The main goal of this course is to develop a foundation of financial management concepts. It helps the student in understanding the framework of accounting and the process of preparation of financial statements. It helps the participants to analyse the company's financial statements and make relevant decisions. The course will enable to understand how corporations make important investment and financing decisions, and how they establish working capital policies. This course is aimed at providing a brief history of Finance, a framework of understanding financial markets, architecture and systems. The course lays a foundation for more complex financial topics that will come up in elective courses. It seeks to provide students approaches in Financial Analysis, the Finance function and its interrelatedness with other areas of Business.

10. Film Making Advanced

To give an all-round, holistic, technical and aesthetic hands on training to aspiring filmmakers. With the advent of the digital media revolution, the digital Film Making is transforming very rapidly the production and post production pipelines both for films and television content. We teach the practical use of film and digital formats. We combine these skills with the working ethos of a professional crew, and from this platform we encourage this craft as a creative means of visual story telling. During their time on this course, those students interested in becoming professionals will find many opportunities to explore experiment and develop their own visualization sensibilities.

11. Television Production

To be added soom

12. Television Programming and Channel Management

This course aims for students to understand Television as an Audio Visual Entertainment & Communication Medium, Differentiate it from other media.eg Theatre, Radio, Film, Internet, Trace the history of TV in UK, US and India and why it developed differently as Commercial and Public Broadcasting in varying countries, Understand the difference between a Simple, Integrated Channel and a DTH Platform, Understand what determines a channel’s structure and its different departments and how they function, Comprehend how to make a channel’s FPC (schedule) with its different day parts, audiences and genres, Understand how to make TV programming effective for raising revenues and subscriptions, Understand how to make a TV Promo and an Interstitial, Understand basic TV Technology and TV distribution, Comprehend Market Research as an effective tool for effective TV Programming and ultimate channel success, Appreciate the Four Aspects of TV Programming. It also introduces Students to the Unique Oral Quality of TV and its Serialized Narrative, helps them appreciate the Power of TV Today as it becomes a Global Influence and comprehend the imminent Convergence of TV with other Electronic Media and its impact on society and viewership.

13. Editing and Sound Design

This course provides an introduction to the core concepts of video and sound editing and design. It focusses on both the theoretical and practical aspects and in particular on the theories of narrative development. By rigorous hands-on training on modern instruments, it provides a basis for advanced courses in the field.

14. World Cinema and Society

This course aims to offer students an exposure to the best in world cinema; to study trends in the contents and form of world cinema and to understand the changing human condition in different parts of the world as reflected in its cinema.

15. Cinematography

Cinematography is the process of capturing a vision on film or video. As both an art and a craft it is a dynamic process that involves the composition of light, shadow, time and movement. For the cinematographer this requires a synthesis of technical skills and creative sensibility. The dictionary meaning of cinematography is the recording of motion. It becomes an art form when it is used for communication. Like many other art forms, cinematography too depends on technology and techniques.
The Cinematography course is specifically designed to give filmmaker students insights into video or digital cinematography. This is accomplished through theoretical and practical exercises as well as extensive “hands-on” work where students will shoot their classmates’ productions allowing the students to master the technical and aesthetic principals of Cinematography. A cinematographer is an eye through whom the director realises his vision. He is an artist who uses all his skills and understanding to transform the thoughts of the director into images. He is the one who puts life, expressions and emotions into images. During their time on this course, those students interested in becoming professionals will find many opportunities to explore experiment and develop their own visualisation sensibilities.

 

16. Business of Entertainment

The business of entertainment and media in India has grown rapidly over the last few decades outpacing the Indian economy, offering tremendous career opportunities to media school graduates. The sectors covered include film, TV, press, radio, music, etc. Information available on the reality of the industry is very limited. There is a great need therefore to create a module that will provide information and insights into the working of these sectors before exploring career opportunities there.

17. Documentary Research & Production

The Objective of this Course is to provide students with creative, technical and research skills to produce a video documentary that informs, educates, changes mindsets, inspires and potentially motivates people to act. The basic ideology of the course – and the driving force behind its pedagogy – is that good documentary films are made with great intention, vision and foresight. This module attempts to offer students an opportunity to understand the mechanics of how a good documentary is made and acquire the necessary research and technical skills