Turning Passion to Purpose

The mission of the Design program at FLAME University is to build upon the philosophy of liberal education, to develop creative leaders, to provide educational leadership that can help shape the 21st century and to bridge the disciplines of design, business and allied disciplines in order to catalyze innovation. Our program objective is to develop creative leaders who can collaborate to create a strategically sustainable culture of innovation & design in industry.

The Design program intends to augment the inter-disciplinary ethos of FLAME University by nurturing creativity, inventiveness and innovation among its students. As per the overall FLAME University undergraduate program structure and pedagogical approach, the Design program is offered as a minor with courses in various areas of design.

The Design program at FLAME University is integrated mainly with management and entrepreneurship disciplines along with other disciplines such as humanities, social sciences and communication management. Students will develop insights about the strategic aspects of design and design aspects of business, entrepreneurship, communication and other liberal education disciplines. Project-based studios and seminar courses will integrate business, design, and liberal arts education, promoting interdisciplinary learning through wide-ranging research and collaborative work.

Program Aims

The Design program intends to:

  • Engage students in stimulating and applied projects that test theory against practice.
  • Introduce students to the dynamic and evolving realities of design and business.
  • Enable working in teams and building scenarios to discover opportunities and tackle complex problems that cannot be effectively addressed by routine methods.
  • Design applied research projects that deliver strategic and innovative approaches to key global and business challenges.
  • Demonstrate the power of design practices used to deliver innovative advantages to an organization.
  • Leverage on the value of strategic design thinking and leadership.



1. Elements and Principles of Design 5. Basic Graphic Design 9. Design Thinking and Design Process
2. Design Drawing 6. Mechatronics 10. Human Centric Design
3. Geometrical Constrictions: 2D and 3D 7. Basic Product and Accessory Design 11. Nature and Design
4. Materials and Processes 8. Space, Time and Design 12. Business and Services Design

Elements and Principles of Design

This course helps students to understand the basic elements and principles of Design. It takes students through the process of arrangement of elements in proper interrelation with a logical approach such that it generates the expected or intended outcomes.  

Design Drawing (Visualization)

This course helps one develop a keen sense of observation and experience space in terms of perspective. It sharpens the ability to analyze and appreciate structures that are either visible or hidden. It helps understand the basics of drawing in terms of perception and representations. Design Drawing helps in conceptualizing, visualizing and communicating an idea through the study of environment, and sketching and drawing from observation.

Geometrical Constructions: 2D and 3D

This course enables the student to appreciate the hidden geometrical order in the environment. It involves concept formation and translation of the same into tangible representations. This domain also provides a framework for manipulation and generation of form and a vocabulary for analysis. Additionally, it provides description of regular forms, patterns, structures and their relationships.

Materials and Processes

This course helps students in experiencing the properties of different materials. It helps to look at the world which is replete with material, and interact with them. It also enables one to understand the basic nature of tools and material and their interrelationship.

Basic Graphic Design

This course gives a basic orientation of the field of graphic design. Students will learn the skills of designing logos, books, illustrations and advertising campaigns through graphical and allied media that may include websites and new media. Students will also be introduced to the fundamentals of visual language.

Mechatronics (Electronics and Hardware)

Students will have hands-on experience of working with electronic circuits, sensors and actuators to understand the logic of the underlying mechanisms. They will learn the principles behind new and upcoming technologies without going into the theoretical complexities. The focus of the course will be more on application building. This will help them in visualizing and innovating new product ideas for day-to-day applications. In the process, they will also learn methods of problem-solving.

Basic Product and Accessory Design

This course introduces students to the field of product & accessory design. Students will learn the skills of planning and visualizing day-to-day products as well as small accessories through variety of materials. They will learn the process of product design and development till the prototype stage in a systematic manner. 

Space, Time and Design (Semiotics)

This course enables students to understand the immediate environment and explore physical forms, spaces, structure as well as the element of time involved. The course also brings out and promotes the learners’ potential of creativity, aesthetic sensitivity and logical application. In addition, this course helps sharpen the perception of meaning in the visual structure and narrative.

Design Thinking and Design Process

This course equips students with the necessary methodologies and processes needed in the identification and analysis of different issues and concerns related to design and in the initiation, expression, and communication of concepts.

Human Centric Design (People Oriented Design)

This course equips students with the necessary methodologies and processes needed to identify and analyze different issues and concerns related to the behavior of people, their interactions with the man-made environment, new technological devices and their usability. It will broadly cover areas related to interaction-design and experience-design for better functionality and communication.

Nature and Design

Nature is a great teacher. Traditional design ideas have evolved from natural forms. This course equips students to take inspiration from nature to design and develop new ideas and concepts that have direct application in day-to-day life. Students go through a step by step process of studying natural objects and phenomena and take inspiration from it.

Business and Services Design

This course trains students with the necessary methodologies and processes to generate business ideas for developing new products and services. Students understand different issues and concerns related to design and development of strategies for implementing design ideas. The aim of the course is to introduce students with the vocabulary of business and management.