The Journalism specialization introduces Mass Media in India and their role and importance in a democratic country. Focus of teaching is on Print, Electronic and Online Journalism. It has emphasis on newspaper journalism as it covers study on newspaper organisation including its editorial, advertising, printing press and circulation departments. Students are expected to learn news gathering, news writing and editing the text for newspapers. The students are trained to write and edit news and features for daily newspapers, news agencies, and online contents. The writing for newspaper is useful to everyone who wishes to take up even allied careers such as advertising, public relations, and technical writing. They are train to design newspaper and magazine pages using software like InDesign.
The students learn to use camera and audio recorders to collect news for radio and television channels. Their training includes editing for radio stations and for TV bulletins. The students are trained to anchor radio and TV bulletins and participate in panel discussions.
Introduce the students to the basics of online journalism and role of social media in the democratic processes.
SPECIALIZATION AIMS
This program intends to:
- Create awareness about Mass Media and its importance in democracy
- Train students to collect data for news and features for newspapers and magazines
- Train them to write news and features for newspapers and magazines
- Educate them about the page design and production process in news media
- Provide the students a broad perspective on social media
- Give them hands on training to shoot news events using a video camera
- Train them to edit video clips for a news bulletin
COURSES (CORE AND ELECTIVE) **
24 MAJOR COURSES
| 1. Print Journalism | 9. Newspaper Editing & Production | 17. Documentary Research & Production |
| 2. Communication Theory | 10. Introduction to Journalism | 18. Development Communication |
| 3. Cybercultures | 11. Television Production | 19. Graduation Project |
| 4. Media Histories | 12. Media Laws and Ethics | 20. Specialized Reporting – Sports* |
| 5. Business Research Methods | 13. Broadcast Journalism | 21. Specialized Reporting - Government and Public Affairs Reporting* |
| 6. Culture & Communications | 14. Political Economy of Media | 22. Media Management* |
| 7. Events, PR, and Corporate Communications | 15. Digital Journalism | 23. Digital Public Relations and Online Reputation Management* |
| 8. Writing for Media | 16. Indian Polity and Governance | 24. Corporate Communications & Reputation Management* |
* 4th year undergraduate courses
1. Print Journalism
The course aims to introduce the students to beginning of newspaper era and familiarise them with Phases of Indian Journalism: 1870-1947, 1948-1978, 1991-2000, 2001onwards, functioning of newspaper organisations with focus on editorial, advertising and, distribution departments, newspaper Industry in the West and East: Comparison between USA and Indian sub-continent. It also introduces the students to language for newspapers, reporting, sub-editing, and design of newspapers and acquaint them with media laws and ethical issues.
2. Communication Theory
The 20th century has been the century of massive communication systems. Cinema, radio, television and now the internet have fundamentally transformed the way in which human societies communicate. However, media is routinely treated as something non-serious or simply ‘entertainment’ or at worst, devious. These positions need to be examined more critically. To understand the way the world works today, it is very crucial to undertake a deeper study of the structures, paradigms and institutions of communication.
The course aims to explain the development of media theories and how they link with historically important social and political events/issues. It seeks to acquaint students with the nature of communication processes; to develop a critical understanding of the strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and everyday lives.
3. Cyber cultures
The arrival of the Digital Age has fundamentally changed the way humans make meaning of society. In addition to its myriad implications in the world of commerce and statecraft—it has also fundamentally challenged very basic ideas about the human condition so to speak. We are living in an era where we have to constantly re-negotiate and re-invent our understanding of identity, gender, sexuality, privacy, surveillance & the State—as well as new business models oriented around human networks, start-ups, social media, sharing & curating economies. This course will seek to establish grounding in the anthropology of such Cyber-Cultural issues & themes.
4. Media Histories
This course aims to introduce the learner to Print, Radio, Television, and Online media with specific focus as follows:
Print media: types of print media: newspaper, magazine, news agencies, and books, history of print media, organizations dealing with the media, market for the media, sources of revenue, impact of television and cinema on print media. Radio: History of radio, technology for radio broadcasts, the government controlled radio, private radio, community radio, sources of revenue, effect and impact of television and movies on radio programmes. Television: History and milestones of television, TV for news, entertainment, information, knowledge, publicity, propaganda and advertisement, impact of television programmes on society with specific focus on children, and women, business of television. Online media: History of Internet with important milestones, impact of internet on other media with focus on newspapers, magazines, radio, books, and movies, mobile telephony, and social media. And finally the convergence of media
5. Business Research Methods
The objective of the course is to enable students to understand the role and importance of research in improving managerial decisions when faced with uncertainty. Statistical methods are applied in all functional areas of business: accounting, finance, management, and marketing. The issue facing managers is not a shortage of information but how to use the available information to make better decisions. Statistical thinking includes the recognition that data are inherently variable and that the identification measurement, control, and reduction of variation provide opportunities for quality improvement.
6. Culture & Communications
This course attempts to understand the pivotal role of culture and media in contemporary society. It looks at a variety of cultural practices through an interdisciplinary lens and in particular, through grounding in technologies, forms, institutions and effects of media.
7. Events, PR, and Corporate Communications
This course aims to develop strategies and do the basic tasks of external and internal communications, explain key functions of organizational communication departments within a corporation, discuss the design of a corporate communication strategic planning model, showcase special communication functions, including government, investor, and consumer relations, define and identify the impact of communication technologies on reputation management and surveillance functions, explore problem solving strategies associated with crisis communication, provide an appreciation of the range of Public relations activities involved in corporate communications, provide an understanding of the basic principles of planning and execution of Public relations, and discuss the effect of contemporary communication tools on target audience.
8. Writing for Media
This course aims to familiarize the students with the nature and characteristics of journalistic writing, explain to them difference between fiction and writing for media and difference between writing for print, broadcast online and social media. It also trains them to write simple and easy to understand language for the lay readers and trains them about the readability formulae.
9. Newspaper Editing & Production
This course aims to familiarize the students with the functioning of newspaper’s editorial department, train the students in coordination between reporters, sub-editors, art-department, printing press, and advertising department ,train the students in sub-editing of reporter’s news copy for accuracy, balance, and fairness. It also helps familiarize students with AP/Chicago Style Books and train them in planning newspaper page to place news, features, and advertisements of the day. It trains them in newspaper page design using MS Word and InDesign and introduces the students in sub-editor’s responsibility as a gatekeeper to filter factual and language errors and helps familiarizing them in defamation, contempt of court, and other laws that affect newspaper production.
10. Introduction to Journalism
Print Journalism is considered to be the mother of electronic and online journalism. Knowledge of newspaper journalism will, therefore, help the students understand various aspects of media practices and allied disciplines of communication and management. This course tries to introduce the students to basics of History of Print Journalism in India, familiarize the students with the organizational structure of a newspaper establishment, introduce them the working of an editorial department, and news gathering techniques. It also tries to train the students to write for news, letters to editor for English newspapers, and press note for a corporate house, sub-editing and page design. It also aims acquaint them with media laws and ethical issues.
11. Television Production
This premium course is a Basic Course acquainting students with hands on experience on how to produce shows for television in the Multicamera technique. In the Multicamera technique, typical only to television, shooting of a production is done with two or more cameras being operated simultaneously non-stop. Good examples are coverages of Sports, News Interviews, Talk, Demo Events, Serials, Quiz, and Music which we watch on TV Live as well as Recorded. Since Shooting is done nonstop, naturally Edit and Sound are also captured simultaneously on a special console in the control room away from the studio Floor. This is termed On Line Edit. The complete production is ready at one go. This is opposed to film shooting with one camera, where one shot after another is taken with breaks in between, and then edited later on an editing table and where the sound track (music/dubbing) is also put on later. Students love Multicamera because it is exciting and instantaneous. In the basic course, students will be creating shows of 3-5 minute durations encapsulating more than 1 person, some movement of camera and limited movements of talents mainly as in an Interview, Talk show or Demo format on the floor. The subject matter can be anything from music to art to interview to puppet etc.
12. Media Laws and Ethics
This course aims at introducing students to the essence and purpose of law and ethics in any society, the philosophical foundations of media law and ethics and acquainting them with the essential legal and ethical provisions pertinent to media environment.
13. Broadcast Journalism
This course aims to make the students understand similarities and difference between news for print, TV and Radio channels, train them to use camera and audio recording equipment for news stories and features, write news for the TV and Radio bulletins and news based programmes. It aims to introduce them to news gathering technique for radio and television channels, producing soft features and current affairs shows and train them to use camera and audio recorder to cover major events, interview news sources and write news and news based shows for television channels and radio stations.
14. Political Economy of Media
This course assumes that media systems are central to any society, and situates media within larger national and international power relationships. In doing so, this course critically examines the structures of the communication systems themselves—including ownership, profit imperatives, support mechanisms such as advertising and public relations—and the ideologies and government policies that sustain these arrangements. Considering case studies ranging from traditional news and entertainment media to new digital and social media, the course provides a comprehensive survey of the major texts in this vibrant sub-field of media studies.
15. Digital Journalism
This course aims to transfer the basic journalism principles to digital journalism, train the students to use their skills in news gathering and feature writing to produce contents for the digital platform, familiarize the students with critical thinking and code of ethics for digital journalism and trains them to create stories and other contents using text, photographs, graphs, graphics, infographics, sound, audio, video contents, mobile telephony and new tools and technology. It also aims to train the students to use web tools to produce blogs, web sites, and social media such as twitter, Facebook, and Instagram and use multimedia tools and techniques for news packaging.
16. Indian Polity and Governance
This course tries to introduce the students to the philosophy and the indispensability of the rule of law, enables them to grasp the salient features of constitutionalism, and explains them about structural design of India’s federal system and various political and civil society movements in the country.
17. Documentary Research & Production
It informs, educates, changes mind-set, inspires and potentially motivates people to act. Everyone has a story worth telling. Do you have a story idea burning on your heart? That might be the story that could bring change to a family, community or a nation, you never know!
This course aims to inculcate among the students great intention, vision and foresight which necessary to create a documentary and to provide students with creative, technical and research skills to produce a video documentary that informs, educates, changes mind-set, inspires and potentially motivates people to act.
18. Development Communication
This course is designed to be able to comment on how development communication has developed historically and theoretically, be able to identify the stakeholders and the various focuses within the field, and be able to comment on how these aspects relate to each other, comment on and analyse how communication and media can be used in the context of peace and development, understand and be able to apply intercultural communication methods in the context of peace and development, use relevant concepts and theories in order to analyse different conditions that can arise in an intercultural meeting, and be familiar with strategic information and communication planning: How theoretical communication perspectives can be applied in planned communication and designed for communication strategies for NGOs.
19. Graduation Project
To be added soon
20. Specialized Reporting – Sports
The course is focused on two specialised streams including business journalism and sports journalism, both of which have dedicated teams in every newsroom. The course will equip students with the skills needed to get started in the various fields of business journalism. Students will also gain an understanding of current business reporting practices and legal aspects of business reporting. Students will learn and demonstrate how to write business news and feature stories for print, broadcast and online media. The course will also develop students' skills to report and write on national and international sporting events. Students will also be trained in attending sports conferences and writing match reports. The course will also train students in broadcast sports journalism besides writing and reporting news and feature stories for print and online media.
21. Specialized Reporting - Government and Public Affairs Reporting
This is an advanced course that focusses on two important types of reporting: Government and Public Affairs Reporting; Entertainment and lifestyle. In one part, students will be introduced to the various aspects of entertainment and lifestyle reporting and writing. The course will offer an overview of film, fashion, food and music journalism among others. Students will also be introduced to the art of critiquing different art forms including visual art and performance art. Students will learn how to report for various media including print, broadcast and digital media on these subjects. The other part of the courses focuses in a similar manner on Government and Public Affairs Reporting.
22. Media Management
This course is to understand and be able to apply the concepts of media supply and demand, role and obligations of public media organisations and private players. Understand the opportunities and challenges of new technologies in the media sector and its impact on media businesses and business models. Understand the opportunities and challenges of production in the new modern technology environment. Apply business and management principles for strategic media business decisions.
23. Digital Public Relations and Online Reputation Management
Digital PR and ORM are gaining ground as the world shifts to digital platforms for information, entertainment and purchase. This course will focus on how brands use digital platforms to monitor and ensure that people find the right materials when looking for them on the Internet.
24. Corporate Communications & Reputation Management
This course help students learn how to develop strategies and do the basic tasks of external and internal communications. It explains key functions of organizational communication departments within a corporation. It discusses the design of a corporate communication strategic planning model. It showcases special communication functions, including government, investor, and consumer relations. It defines and identifies the impact of communication technologies on reputation management and surveillance functions. It explores problem solving strategies associated with crisis communication. Provides an appreciation of the range of public relations activities involved in corporate communications. Provides an understanding of the basic principles of planning and execution of Public relations and discusses the effect of contemporary communication tools on target audience.
23 MINOR COURSES
| 1. Print Journalism | 9. Newspaper Editing & Production | 17. Documentary Research & Production |
| 2. Communication Theory | 10. Introduction to Journalism | 18. Development Communication |
| 3. Cybercultures | 11. Television Production | 19. Graduation Project |
| 4. Media Histories | 12. Media Laws and Ethics | 20. Specialized Reporting – Sports* |
| 5. Business Research Methods | 13. Broadcast Journalism | 21. Specialized Reporting - Government and Public Affairs Reporting* |
| 6. Culture & Communications | 14. Political Economy of Media | 22. Digital Public Relations and Online Reputation Management* |
| 7. Events, PR, and Corporate Communications | 15. Digital Journalism | 23. Corporate Communications & Reputation Management* |
| 8. Writing for Media | 16. Indian Polity and Governance |
* 4th year undergraduate courses
1. Print Journalism
The course aims to introduce the students to beginning of newspaper era and familiarise them with Phases of Indian Journalism: 1870-1947, 1948-1978, 1991-2000, 2001onwards, functioning of newspaper organisations with focus on editorial, advertising and, distribution departments, newspaper Industry in the West and East: Comparison between USA and Indian sub-continent. It also introduces the students to language for newspapers, reporting, sub-editing, and design of newspapers and acquaint them with media laws and ethical issues.
2. Communication Theory
The 20th century has been the century of massive communication systems. Cinema, radio, television and now the internet have fundamentally transformed the way in which human societies communicate. However, media is routinely treated as something non-serious or simply ‘entertainment’ or at worst, devious. These positions need to be examined more critically. To understand the way the world works today, it is very crucial to undertake a deeper study of the structures, paradigms and institutions of communication.
The course aims to explain the development of media theories and how they link with historically important social and political events/issues. It seeks to acquaint students with the nature of communication processes; to develop a critical understanding of the strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and everyday lives.
3. Cyber cultures
The arrival of the Digital Age has fundamentally changed the way humans make meaning of society. In addition to its myriad implications in the world of commerce and statecraft—it has also fundamentally challenged very basic ideas about the human condition so to speak. We are living in an era where we have to constantly re-negotiate and re-invent our understanding of identity, gender, sexuality, privacy, surveillance & the State—as well as new business models oriented around human networks, start-ups, social media, sharing & curating economies. This course will seek to establish grounding in the anthropology of such Cyber-Cultural issues & themes.
4. Media Histories
This course aims to introduce the learner to Print, Radio, Television, and Online media with specific focus as follows:
Print media: types of print media: newspaper, magazine, news agencies, and books, history of print media, organizations dealing with the media, market for the media, sources of revenue, impact of television and cinema on print media. Radio: History of radio, technology for radio broadcasts, the government controlled radio, private radio, community radio, sources of revenue, effect and impact of television and movies on radio programmes. Television: History and milestones of television, TV for news, entertainment, information, knowledge, publicity, propaganda and advertisement, impact of television programmes on society with specific focus on children, and women, business of television. Online media: History of Internet with important milestones, impact of internet on other media with focus on newspapers, magazines, radio, books, and movies, mobile telephony, and social media. And finally the convergence of media
5. Business Research Methods
The objective of the course is to enable students to understand the role and importance of research in improving managerial decisions when faced with uncertainty. Statistical methods are applied in all functional areas of business: accounting, finance, management, and marketing. The issue facing managers is not a shortage of information but how to use the available information to make better decisions. Statistical thinking includes the recognition that data are inherently variable and that the identification measurement, control, and reduction of variation provide opportunities for quality improvement.
6. Culture & Communications
This course attempts to understand the pivotal role of culture and media in contemporary society. It looks at a variety of cultural practices through an interdisciplinary lens and in particular, through grounding in technologies, forms, institutions and effects of media.
7. Events, PR, and Corporate Communications
This course aims to develop strategies and do the basic tasks of external and internal communications, explain key functions of organizational communication departments within a corporation, discuss the design of a corporate communication strategic planning model, showcase special communication functions, including government, investor, and consumer relations, define and identify the impact of communication technologies on reputation management and surveillance functions, explore problem solving strategies associated with crisis communication, provide an appreciation of the range of Public relations activities involved in corporate communications, provide an understanding of the basic principles of planning and execution of Public relations, and discuss the effect of contemporary communication tools on target audience.
8. Writing for Media
This course aims to familiarize the students with the nature and characteristics of journalistic writing, explain to them difference between fiction and writing for media and difference between writing for print, broadcast online and social media. It also trains them to write simple and easy to understand language for the lay readers and trains them about the readability formulae.
9. Newspaper Editing & Production
This course aims to familiarize the students with the functioning of newspaper’s editorial department, train the students in coordination between reporters, sub-editors, art-department, printing press, and advertising department ,train the students in sub-editing of reporter’s news copy for accuracy, balance, and fairness. It also helps familiarize students with AP/Chicago Style Books and train them in planning newspaper page to place news, features, and advertisements of the day. It trains them in newspaper page design using MS Word and InDesign and introduces the students in sub-editor’s responsibility as a gatekeeper to filter factual and language errors and helps familiarizing them in defamation, contempt of court, and other laws that affect newspaper production.
10. Introduction to Journalism
Print Journalism is considered to be the mother of electronic and online journalism. Knowledge of newspaper journalism will, therefore, help the students understand various aspects of media practices and allied disciplines of communication and management. This course tries to introduce the students to basics of History of Print Journalism in India, familiarize the students with the organizational structure of a newspaper establishment, introduce them the working of an editorial department, and news gathering techniques. It also tries to train the students to write for news, letters to editor for English newspapers, and press note for a corporate house, sub-editing and page design. It also aims acquaint them with media laws and ethical issues.
11. Television Production
This premium course is a Basic Course acquainting students with hands on experience on how to produce shows for television in the Multicamera technique. In the Multicamera technique, typical only to television, shooting of a production is done with two or more cameras being operated simultaneously non-stop. Good examples are coverages of Sports, News Interviews, Talk, Demo Events, Serials, Quiz, and Music which we watch on TV Live as well as Recorded. Since Shooting is done nonstop, naturally Edit and Sound are also captured simultaneously on a special console in the control room away from the studio Floor. This is termed On Line Edit. The complete production is ready at one go. This is opposed to film shooting with one camera, where one shot after another is taken with breaks in between, and then edited later on an editing table and where the sound track (music/dubbing) is also put on later. Students love Multicamera because it is exciting and instantaneous. In the basic course, students will be creating shows of 3-5 minute durations encapsulating more than 1 person, some movement of camera and limited movements of talents mainly as in an Interview, Talk show or Demo format on the floor. The subject matter can be anything from music to art to interview to puppet etc.
12. Media Laws and Ethics
This course aims at introducing students to the essence and purpose of law and ethics in any society, the philosophical foundations of media law and ethics and acquainting them with the essential legal and ethical provisions pertinent to media environment.
13. Broadcast Journalism
This course aims to make the students understand similarities and difference between news for print, TV and Radio channels, train them to use camera and audio recording equipment for news stories and features, write news for the TV and Radio bulletins and news based programmes. It aims to introduce them to news gathering technique for radio and television channels, producing soft features and current affairs shows and train them to use camera and audio recorder to cover major events, interview news sources and write news and news based shows for television channels and radio stations.
14. Political Economy of Media
This course assumes that media systems are central to any society, and situates media within larger national and international power relationships. In doing so, this course critically examines the structures of the communication systems themselves—including ownership, profit imperatives, support mechanisms such as advertising and public relations—and the ideologies and government policies that sustain these arrangements. Considering case studies ranging from traditional news and entertainment media to new digital and social media, the course provides a comprehensive survey of the major texts in this vibrant sub-field of media studies.
15. Digital Journalism
This course aims to transfer the basic journalism principles to digital journalism, train the students to use their skills in news gathering and feature writing to produce contents for the digital platform, familiarize the students with critical thinking and code of ethics for digital journalism and trains them to create stories and other contents using text, photographs, graphs, graphics, infographics, sound, audio, video contents, mobile telephony and new tools and technology. It also aims to train the students to use web tools to produce blogs, web sites, and social media such as twitter, Facebook, and Instagram and use multimedia tools and techniques for news packaging.
16. Indian Polity and Governance
This course tries to introduce the students to the philosophy and the indispensability of the rule of law, enables them to grasp the salient features of constitutionalism, and explains them about structural design of India’s federal system and various political and civil society movements in the country.
17. Documentary Research & Production
It informs, educates, changes mind-set, inspires and potentially motivates people to act. Everyone has a story worth telling. Do you have a story idea burning on your heart? That might be the story that could bring change to a family, community or a nation, you never know!
This course aims to inculcate among the students great intention, vision and foresight which necessary to create a documentary and to provide students with creative, technical and research skills to produce a video documentary that informs, educates, changes mind-set, inspires and potentially motivates people to act.
18. Development Communication
This course is designed to be able to comment on how development communication has developed historically and theoretically, be able to identify the stakeholders and the various focuses within the field, and be able to comment on how these aspects relate to each other, comment on and analyse how communication and media can be used in the context of peace and development, understand and be able to apply intercultural communication methods in the context of peace and development, use relevant concepts and theories in order to analyse different conditions that can arise in an intercultural meeting, and be familiar with strategic information and communication planning: How theoretical communication perspectives can be applied in planned communication and designed for communication strategies for NGOs.
19. Graduation Project
To be added soon
20. Specialized Reporting – Sports
The course is focused on two specialised streams including business journalism and sports journalism, both of which have dedicated teams in every newsroom. The course will equip students with the skills needed to get started in the various fields of business journalism. Students will also gain an understanding of current business reporting practices and legal aspects of business reporting. Students will learn and demonstrate how to write business news and feature stories for print, broadcast and online media. The course will also develop students' skills to report and write on national and international sporting events. Students will also be trained in attending sports conferences and writing match reports. The course will also train students in broadcast sports journalism besides writing and reporting news and feature stories for print and online media.
21. Specialized Reporting - Government and Public Affairs Reporting
This is an advanced course that focusses on two important types of reporting: Government and Public Affairs Reporting; Entertainment and lifestyle. In one part, students will be introduced to the various aspects of entertainment and lifestyle reporting and writing. The course will offer an overview of film, fashion, food and music journalism among others. Students will also be introduced to the art of critiquing different art forms including visual art and performance art. Students will learn how to report for various media including print, broadcast and digital media on these subjects. The other part of the courses focuses in a similar manner on Government and Public Affairs Reporting.
22. Digital Public Relations and Online Reputation Management
Digital PR and ORM are gaining ground as the world shifts to digital platforms for information, entertainment and purchase. This course will focus on how brands use digital platforms to monitor and ensure that people find the right materials when looking for them on the Internet.
23. Corporate Communications & Reputation Management
This course help students learn how to develop strategies and do the basic tasks of external and internal communications. It explains key functions of organizational communication departments within a corporation. It discusses the design of a corporate communication strategic planning model. It showcases special communication functions, including government, investor, and consumer relations. It defines and identifies the impact of communication technologies on reputation management and surveillance functions. It explores problem solving strategies associated with crisis communication. Provides an appreciation of the range of public relations activities involved in corporate communications. Provides an understanding of the basic principles of planning and execution of Public relations and discusses the effect of contemporary communication tools on target audience.