About the Program
This course provides a conceptual framework to the students to understand the function of marketing in an organization. The course helps students to apply the marketing concepts and theories to solve case studies and projects. The course makes them vigilant of the marketing happenings in the real world and therefore importance of creating effective marketing strategies. The course aims to provide students with the understanding of Marketing Concepts. It provides and equips the students with Marketing Tools. It will enable the students to realize the importance of Customer Value and their Customer Behaviour in the context of Marketing Decisions. It covers the various aspects of Marketing Management. This course helps students in understanding and implementing the concepts of Marketing and understanding the Practices to assist in making Strategic Decisions, in Indian and Global Scenario.
Course Objectives
- Introduce the core concepts of marketing
- Explain Market Segmentation, Targeting & Positioning (STP) and 4 Ps of Marketing (Product, Price, Place & Promotion)
- Develop a thorough understanding of buyer behavior
- Enhance problem-solving skills in marketing by offering a set of analytical tools (i.e., frameworks, concepts, models, and techniques)
- Facilitate interpretation and analysis of select Marketing cases
- Increase awareness of marketing efforts by firms across a variety of business sectors
Faculty
Prof. Gitesh Chavan
Associate Professor & Head of Marketing DepartmentProf. Gitesh Chavan is an Associate Professor and Head of the Marketing Department at FLAME University. A doctoral fellow from IIM Mumbai, he brings over 19 years of international industry and academic experience. His work with leading multinational organizations such as Honeywell, Emerson, Jacobs, and ConocoPhillips across the USA, Australia, the European Union, Southeast Asia, and the Middle East has equipped him with deep, firsthand insight into how critical marketing decisions are shaped in complex, high-stakes, and intensely competitive global environments.
He has received two consecutive Silver Bravo Awards from Honeywell USA for outstanding performance and contribution to global business and marketing initiatives, along with the Best Teacher Award for two consecutive years and the Best Researcher Award at FLAME University, underscoring excellence across industry, teaching, and research.
As Academic Lead and Sales Trainer for Mercedes-Benz India, he delivers pan-India flagship programs such as “The Art of Selling,” bringing real-world industry practices into the classroom. He has also trained senior leadership at Bridgestone, as well as CEOs and sales professionals, on go-to-market strategies and B2B sales. His areas of expertise include the art of selling, industrial buying behavior, customer centricity, luxury B2C and utilitarian selling, go-to-market strategies, and crafting the WOW delivery experience for Mercedes-Benz.
Gitesh's teaching goes far beyond theory. Students learn to think like strategists, solve real business problems, and make sharp, effective decisions with confidence. Skills essential for building serious careers in marketing, entrepreneurship, and business leadership. This Marketing Essentials course will change how you think about customers, markets, strategy, competitive advantage, and value creation - permanently.