About the Program
This course provides a conceptual framework to the students to understand the function of marketing in an organization. The course helps students to apply the marketing concepts and theories to solve case studies and projects. The course makes them vigilant of the marketing happenings in the real world and therefore importance of creating effective marketing strategies. The course aims to provide students with the understanding of Marketing Concepts. It provides and equips the students with Marketing Tools. It will enable the students to realize
the importance of Customer Value and their Customer Behaviour in the context of Marketing
Decisions. It covers the various aspects of Marketing Management. This course helps students in understanding and implementing the concepts of Marketing and understanding the Practices to assist in making Strategic Decisions, in Indian and Global Scenario.
Course Objectives
- Introduce the core concepts of marketing
- Explain Market Segmentation, Targeting & Positioning (STP) and 4 Ps of Marketing (Product, Price, Place & Promotion)
- Develop a thorough understanding of buyer behavior
- Enhance problem-solving skills in marketing by offering a set of analytical tools (i.e., frameworks, concepts, models, and techniques)
- Facilitate interpretation and analysis of select Marketing cases
- Increase awareness of marketing efforts by firms across a variety of business sectors
Faculty
Prof. Gitesh Chavan
Assistant Professor - MarketingDepartment of Marketing