FACULTY
Prof. Seema Potluri
Prof. Seema Potluri is an Assistant Professor of Entrepreneurship at FLAME University. PhD Degree in Entrepreneurship from the Indian Institute of Technology Kanpur and Curtin University Australia. She holds a Master’s Degree in Chemistry and a Bachelor’s Degree from University of Allahabad.
Prof Seema has over 17 years of experience both in manufacturing as well as education industry. She has been associated with IIT Kanpur, developing an entrepreneurial landscape at the institute. She has also worked with Hindalco Industries Limited and Cipla Limited.
Seema’s primary research interests include but are not limited to entrepreneurship, green entrepreneurship, women entrepreneurship, participation of women in green entrepreneurship and sustainable practices in businesses. Her doctoral thesis is titled ‘‘The role of Bricolage in women green entrepreneurship: An exploratory study.’
Publications
- Potluri, S., & Phani, B. V. & Ananthram, S.: Bricolage theorization through Women Green Entrepreneurship: a pathway for managing entrepreneurial resource constraints – accepted on December 3, 2025 by Journal of Environmental Planning and Management (In press). DOI - 10.1080/09640568.2025.2601168
- Potluri, S., Ananthram, S., & Phani, B. V. (2024). Women green entrepreneurship: Conceptualisation and use of bricolage for policy recommendations. Business Strategy and the Environment, 33(6), 5485-5502. https://doi.org/10.1002/bse.3764
- Potluri, S., & Phani, B. V. (2024). Encouraging ecopreneurship through lifelong education: A qualitative constructivist grounded theory study. International Review of Education, 70(5), 767-794. https://doi.org/10.1007/s11159-024-10074-w
- Potluri S., Phani B.V. (2021) Green Entrepreneurship: A Disruptive Mitigation Strategy for Climate Change. In: Lackner M., Sajjadi B., Chen WY. (eds) Handbook of Climate Change Mitigation and Adaptation. Springer, New York, NY. https://doi.org/10.1007/978-1-4614-6431-0_165-1
- Potluri, S., & Phani, B. V. (2020). Incentivizing green entrepreneurship: A proposed policy prescription (a study of entrepreneurial insights from an emerging economy perspective). Journal of Cleaner Production, 120843. https://doi.org/10.1016/j.jclepro.2020.120843
- Potluri, S., & Phani, B. V. (2020). Women and green entrepreneurship: a literature-based study of India. International Journal of Indian Culture and Business Management, 20(3), 409-428.
- Potluri, S., & Phani, B. V. (2018). Waste-preneurship: A model of Environmental benefit. Journal of Asia Entrepreneurship and Sustainability, 14(2), 117-164.
Conferences and Presentations
- Invited and sponsored to attend ‘Symposium on Contemporary Entrepreneurship Research in India’ at IIT Bombay (Feb 13-14, 2025)
- Invited and sponsored to attend the ‘International Conference on Entrepreneurship and Entrepreneurial Ecosystems in the Global Economy: Role of Returnee Entrepreneurs’ at IISc Bangalore (Jan 9-11, 2025).
- Presented the paper “Challenges and Enablers of Women Green Entrepreneurship: An integrated framework” at IMRDC, Indian Institute of Management Bangalore INDIA (Feb 1-3, 2024)
- Presented the paper “Women and Green Entrepreneurship: Review and prospects” at ANZAM conference, Gold Coast, Queensland Australia (Dec 6-7, 2022)
- Finalist in the 3-minute Thesis competition held at Curtin University in July 2022.
- Presented the paper “Green Entrepreneurship in India: Case study analysis” at USASBE conference, St Pete Beach USA (Jan 23-27, 2019).
- Presented the paper “Waste-preneurship” at IAMB conference, Dubai (Oct 9-11, 2017).