FLAME University

FACULTY

Learning from some of the best minds in education and in the industry

Prof. Sasikiran R M

Assistant Professor - Communication
Email: sasi.kiran@flame.edu.in
PhD in Communication from University of Hyderabad; PGDM in Communications from MICA, Ahmedabad; B.Tech in Electronics & Electrical Engineering from JNTU.
BIO

Prof. Sasikiran R M is Assistant Professor - Communication at FLAME University. He holds a PhD in Communication from the University of Hyderabad. He holds a Master’s Degree in Communications Management from MICA, Ahmedabad and a Bachelor’s Degree in Electronics and Electrical Engineering (EEE) from JNTU, Hyderabad.


Before transitioning full-time into academia and specializing in Media and Cultural Studies, Prof. Sasi held various roles in the corporate sector, spanning IT, Renewable Energy, and Digital Marketing.


His research interests are primarily in the areas of Media History, Communication and Cultural Studies. He has published in reputed journals like the International Journal of Cultural Studies and CLCWeb: Journal Comparative Literature and Culture published by Purdue University. His thesis during the PhD, 'Telugu Print Cultures and Vernacular Modernity' focused on the evolution of modern print cultures in the vernacular and their complex relationship with colonial modernity. He received travel grants from the Society for the History of Authorship, Reading & Publishing (SHARP) based out of John Hopkins University & the European Communication Research and Education Association (ECREA) to travel and present research papers in their conferences held in Sydney, Australia & Lugano, Switzerland.



RESEARCH & PUBLICATIONS

JOURNAL ARTICLES



  • Vemireddy, V, & Mallam, Sasi Kiran. R. (2025). Between resistance and commodification: The art and cultural labor of Telangana ‘Dhoom Dham’. International Journal of Cultural Studies. https://doi.org/10.1177/13678779241300343 [Scopus Indexed, Q1]

  • Mallam, Sasi Kiran R (2023). The PhD Odyssey: Retrospective Reflections on the Notion of “Care”. Journal of Autoethnography 4 (2): 283–286. University of California Press. doi: https://doi.org/10.1525/joae.2023.4.2.283 [Scopus Indexed,Q2]

  • Vemireddy, V, & Mallam, Sasi Kiran R (2023). Cultural Appropriation and Aesthetic Transformation of Telangana Dhoom Dham. Summerhill: IIAS Review, 28(2), 82–88

  • Vemireddy, V and Mallam, Sasi Kiran R (2022). "Periodizing the Residuality of a Composite Protest Art Form: The Case of Telangana Dhoom Dham." CLCWeb: Comparative Literature and Culture 24.1 Purdue University Press. <https://doi.org/10.7771/1481-4374.4290> [Scopus Indexed, Q2]

  • Mallam, Sasi Kiran R. (2019). Sexual Harassment as Courtship: Performing Hegemonic Masculinity in Contemporary Telugu Cinema. Journal of Creative Communications, 14(2), 118-131. Sage Journals ISSN NUMBER 0973-2586 – [Scopus Indexed, Q2]

  • Yamini Krishna, C & Mallam, Sasi Kiran R. (2019). The Ageing Diva in Bollywood: The Construction of Rekha. Phalanx, 14. ISSN NUMBER 2320-7698


BOOK CHAPTERS



  • Mallam, Sasi Kiran R (2025). The Late Colonial Telugu Textbook: A Material Embodiment of Dissent, Debate, and Knowledge. In: Thirumal P& Nuaiman K A (eds) Inhabiting Technologies/Modernities Media and Cultural Practices in South Asia. Orient Blackswan, India. ISBN Number 978-93-54428-92-0

  • Mallam, Sasi Kiran R (2022). Of Cold Baths, Tender Coconuts, and Lethal Injections. In: Rajan S.I. (eds) Handbook of Aging, Health and Public Policy. Springer, Singapore. https://doi.org/10.1007/978-981-16-1914-4_86-1

  • Mallam, Sasi Kiran R (2019). What makes a language modern? Telugu language, Print and Vernacular Modernity in Late colonial India. In Landscapes of Linguistics and Literature (pp. 213-220). Madras: TIERA. ISBN NUMBER 978-93-81101-53-7. 2019.


CONFERENCE PRESENTATIONS



  • Mallam, Sasi Kiran R(2025) ‘‘Mohabbat’ in Indian Populist politics’ at the 5th Helsinki Conference on Emotions, Populism, and Polarisation: HEPP5 held from 5-7 March 2025. (Online)

  • Mallam, Sasi Kiran R(2022) ‘Caste and Vernacular historiography in the late colonial Telugu public sphere : The case of ‘Andhra Charitra Vimarsamu” at the Annual International Telugu Studies 2022 conference conducted by South Asia Studies department, University of Pennsylvania, December 2022.(Online)

  • Mallam, Sasi Kiran R (2022). ‘Rethinking the Telugu Cinema Imaginary: Creating a progressive social vision and building a ‘cross over’ global audience’. ICCR-FLAME Seminar on ‘Indian Cinema and Soft Power’, Mumbai, 3-4 May 2022.

  • Mallam, Sasi Kiran R (2021). 'The PhD Odyssey: Retrospective reflections on the notion of ‘Care’ at the 71st Annual International Communication Association Conference - 27th - 31st May 2021

  • Mallam, Sasi Kiran R (2021). 'Sexual Harrasssment & the City - Filmic Constuction of Public Spaces'  at the IV Annual International Conference - Caesurae Collective Society - 25-28 March 2021

  • Mallam, Sasi Kiran R & MNVVK (2020). Alternative and Emerging Applications of Transmedia in Journalism, Entertainment and Activism’ presented at the International Conference of Emerging Media' Paradigms, Noida.

  • Mallam, Sasi Kiran R (2019). ‘Print, Patronage and Emerging Historiographical Attitudes in early twentieth century colonial Madras Presidency – A study of Andhrula Charitra and the attendant controversies’ at the National Seminar on Histories of Media and Performances: The Political, The Cultural, and the Deep Pasts, University of Hyderabad, India.

  • Mallam, Sasi Kiran R (2018). ‘Adam Smith, Aristotle, Artha Shashtra and Atharva Veda, all in the same breath - The means and ends of the Telugu Encyclopedia’ at ECREA Conference, Lugano, Switzerland, November 2018

  • Mallam, Sasi Kiran R (2018). ‘Poems in a political economy book Telugu print cultures and vernacular modernity in the early Twentieth Century Colonial Madras Presidency’ at the SHARP Conference, Western Sydney University, Sydney, Australia.

  • Mallam, Sasi Kiran R(2018). ‘What makes a language modern? Telugu language, Print and Vernacular Modernity in late colonial Andhra’ at ICOSAL-13 Conference, CIIL, Mysore, India.

  • Yamini, Krishna. & Mallam, Sasi Kiran R (2017). ‘Telugu Digital Video Cultures’ at Regional Cultures and New Media Technologies Seminar, IIAS, Shimla.


OTHER PUBLICATIONS