Prof. Parth Salunke is Assistant Professor - Marketing at FLAME University. He is pursuing his Doctorate Degree from MICA, India. He holds a Master’s Degree in Management Studies from University of Mumbai and has completed his Bachelor’s Degree in Business Administration from Veer Narmad South Gujarat University. His research interest lies at the intersection of consumer research and digital transformations in marketing. He was a visiting scholar (by invitation) at the University of Washington - Milgard School of Business, USA (2023). In the past, he has worked as a marketing executive and market research capacity for more than three years in his corporate career. He loves consulting startup businesses around his expertise in marketing.
Research piqued interest early in his career, and he embraces research as a blind date with knowledge. He has received the Research Excellence Award, MICA for two consecutive times (2022 & 2024), and 6-times Best Research Paper Award in International Research Conferences such as the prestigious American Marketing Association (AMA) Winter Conference, Best Paper Award -Runner Up, 2023 and Best Methodology Paper Award, 2023 & 2024 from Marketing, Strategy and Policy Conference, UK. Parth's doctoral work has also received the American Marketing Association (AMA) Doctoral Research Grant Award in 2024 from HigherEd Special Interest Group.
He also serves the Journal of Consumer Behaviour (ABDC - A Journal) as the Editorial Review Board Member and was awarded the Reviewer of the Year award in 2024. He has authored several global research papers in A* & A level journals, with some under review (ABDC listed) and book chapters published by renowned publishing houses. Parth has presented his research at prestigious conferences like the American Marketing Association (AMA), Academy of Marketing Science (AMS), and Association of Consumer Research (ACR), USA.
He loves connecting with budding management professionals with his research insights and industry experience. Additionally, he is frequently invited as a resource for conducting Faculty Development Programs at reputed institutes to foster a high-quality research environment. In leisure time, parth enjoys exploring new places and their cultures.