FACULTY
Prof. Murari Srinivasa
Prof. Murari Srinivasa is an Assistant Professor – Business Analytics at the FLAME School of Business. Prof. Murari holds a doctorate in Decision Sciences from the Indian Institute of Management Bangalore. He did his MBA from Indian Institute of Management Calcutta, after completing his Engineering in Information Technology from the Maulana Abul Kalam Azad University of Technology, West Bengal.
Prof. Murari comes with almost thirteen years of industry experience in management and leadership roles prior to his doctoral journey. During his tenure with globally renowned organizations such as Johnson & Johnson Ltd. and the Walt Disney Company he was instrumental in driving the growth of iconic consumer brands such as Clean & Clear, Neutrogena, and Johnson’s Baby. He also helped establish fundamental marketing, research, and analytics processes at leading Indian organizations like Cholayil Pvt. Ltd. and K7 Computing.
His PhD dissertation, titled “Building Last-mile Connectivity to Urban Public Transit Systems: A Decision Sciences Perspective”, lies at the intersection of transportation, marketing and public policy research, with significant portions from the work having been presented at leading international management conferences.
Prof. Murari’s research interests include urban mobility, optimization, spatial analytics, and marketing analytics.
Working Papers
- “A framework for building last-mile connectivity to urban public transit systems: Defining feeder networks for the metro rail in Bengaluru, India”. (Under review)
Murari Srinivasa; Rajluxmi V Murthy, and Reshma Chandrasekharan - "Urban Mobility: An understanding of critical success factors of multimodal passenger transport in India and research implications" (2024). Working Papers. 674.
Murari Srinivasa, and Rajluxmi V Murthy.
https://research.iimb.ac.in/work_papers/674
Conference Presentations:
- 1st India Management Research Conference (IMRC 2024), IIM Ahmedabad (Dec. 2024)
“Last-Mile Connectivity to Public Transit Systems – Building Optimal Fixed Feeder Route Networks.”
Murari Srinivasa, Rajluxmi V. Murthy, Reshma Chandrasekharan - 33rd European Conference on Operational Research (EURO 2024), DTU Copenhagen (July 2024)
“A framework for building last-mile connectivity to modern urban public transit systems in India.”
Murari Srinivasa, Rajluxmi V. Murthy, Reshma Chandrasekharan - 56th Annual Convention of Operational Research Society of India (ORSI), IISc. Bangalore (Dec. 2023)
“A framework for building last-mile connectivity to modern urban public transit systems in India: Case study of the Bangalore Metro rail.”
Murari Srinivasa, Rajluxmi V. Murthy, Reshma Chandrasekharan - POMS India International Conference 2023, XLRI Jamshedpur (Dec. 2023)
“A framework for building last-mile connectivity to modern urban public transit systems in India: Case study of the Bangalore Metro rail.”
Murari Srinivasa, Rajluxmi V. Murthy, Reshma Chandrasekharan - 8th Pan IIM World Management Conference, IIM Kozhikode (Dec. 2021)
“Urban Mobility: An Understanding of Critical Success Factors of Multimodal Passenger Transport in India and Implications for Research in Analytics.”
Murari Srinivasa and Rajluxmi V. Murthy - 9th INFORMS Transportation Science and Logistics (TSL) Society Workshop, IIM Ahmedabad (Dec. 2021)
“Urban Mobility and Sustainable Passenger Transport: Identifying Critical Success Factors for India.”
Murari Srinivasa and Rajluxmi V. Murthy - 1st Management Doctoral Colloquium - “Shodh Samagham”, IIM Visakhapatnam (Dec. 2021)
“Equitable Seat Allocation for Parliamentary Constituencies Using Cooperative Game Theory”.
Murari Srinivasa
Awards and Honors
- Wipro Sustainability Fellowship at IIM Bangalore for academic year 2024-2025.
- Seventeenth rank at the Regional Mathematics Olympiad (RMO) in December 1997 conducted by the National Board of Higher Mathematics.
- 3rd position ahead of more than 70 other teams from premier institutes across India, Bangladesh, and China, in the prestigious International Collegiate Programming Contest organized by the India chapter of Association for Computing Machinery (ACM) in Kolkata, October 2003.
- Best Marketing Initiative at Johnson & Johnson for Clean & Clear™ brand launch in December, 2008.