Prof. Aakash Kamble

Research Publications

• Upadhyay, N., & Kamble, A. (2025). The Role of Environmental Concerns and Self-Expression in Ethical Fashion Consumption: A Mediated Model of Consumer Values. Journal of Global Marketing, 1-23. https://doi.org/10.1080/08911762.2025.2472776. (ABDC – B, Q1, Scopus)


• Kamble A., Mehandale S., Desai S., & Golhar D. (2024). The role of perceived security, perceived compatibility, and perceived user experience in intentions to use mobile payment services by Generation Z consumers. International Journal of Electronic Marketing and Retailing, 15(5), 541-557. https://doi.org/10.1504/IJEMR.2024.140811 (ABDC – C, Q3, Scopus)


• Kamble, A., Upadhyay, N., & Abhang, N. (2024). Navigating the Learning Landscape: Social Cognition and Task-Technology Fit as Predictors for MOOCs Continuance Intention by Sales Professionals. The International Review of Research in Open and Distributed Learning, 25(1), 24–44. https://doi.org/10.19173/irrodl.v25i1.7567(IF: 3.470, Q1, Scopus)


• Upadhyay N., & Kamble A. (2023). Examining Indian Consumers Pro-Environment Purchase Intention of Electric Vehicles: Perspective of Stimulus-Organism-Response, Technological Forecasting and Social Change, 189, 122344. DOI: https://doi.org/10.1016/j.techfore.2023.122344 (ABDC – A, IF: 10.848, Q1, Scopus)


• Upadhyay N., Kamble A., & Navare A., (2023). Virtual healthcare in the new normal: Indian healthcare consumers adoption of electronic government service “eSanjeevani”, Government Information Quarterly,DOI: https://doi.org/10.1016/j.giq.2022.101800 (ABDC A, IF: 8.49, Q1, Scopus)


• Upadhyay, N., & Kamble, A. (2023). Why can’t we help but love mobile banking chatbots? Perspective of stimulus-organism-response. Journal of Financial Services Marketing, 1-18. DOI: https://doi.org/10.1057/s41264-023-00237-5 (ABDC – B, Q2, Scopus)


• Kamble A., Mehandale S., Desai S., & Golhar D. (2023). The role of perceived security, perceived compatibility, and perceived user experience in intentions to use mobile payment services by generation Z consumers, International Journal of Electronic Marketing and Retailing, Accepted for publication (ABDC – C, Scopus)


• Kamble, A., Golhar, D. & Kalkar, P., (2022): Technology acceptance for online teaching-learning: perspectives of teachers from higher education in India, Educational Media International, 59(4), 324-340. DOI: https://doi.org/10.1080/09523987.2022.2153989 (ESCI, Q1, Scopus)


• Kamble, A., Desai, S., & Abhang, N. (2021). Wearable Activity Trackers: A Structural Investigation into Acceptance and Goal Achievements of Generation Z. American Journal of Health Education, 52(5), 307-320, https://doi.org/10.1080/19325037.2021.1955229 (ESCI, Scopus)


• Kamble, A., Desai, S., & Mehendale, S. (2021). What makes them snap? Gratifications of using Snapchat by Generation Z. Asian Academy of Management Journal, 26(1), 1–23. https://doi.org/10.21315/aamj2021.26.1.1 (ABDC - C, Scopus)


• Kamble, A., Gauba, R., Desai, S., & Golhar, D. (2021). Learners’ Perception of the Transition to Instructor-Led Online Learning Environments: Facilitators and Barriers During the COVID-19 Pandemic. The International Review of Research in Open and Distributed Learning, 22(1), 199-215. https://doi.org/10.19173/irrodl.v22i1.4971 (SSCI, IF: 2.760, Q1, Scopus)


• Tsadikovich D., Kamble A., Elalouf A., (2020). Controlled Information Spread for Population Preparedness in Disaster Operations Management. International Journal of Disaster Risk Reduction, 40, 101338 pp. 1-19. https://doi.org/10.1016/j.ijdrr.2019.101338 (ABDC - A, IF: 5.00, Q1, Scopus)


• Eksler, L., Aviram, R., Elalouf, A., & Kamble, A. (2019). An EOQ model for multiple products with varying degrees of substitutability. Economics: The Open-Access, Open-Assessment E-Journal, 13(1). pp. 1–15. http://dx.doi.org/10.5018/economics-ejournal.ja.2019-30  (ABDC - B, Q1, Scopus)


• Kamble, A. A. (2014). DMM model in celebrity: Brand advertisements. SCMS Journal of Indian Management, 11 (4), pp. 89-96 (Scopus)

Book Chapters

• Mehendale, S., & Kamble, A. (2024). A Study of the Relationship Between Shoppers' Demography and Online Store Preference Post COVID-19. In Emerging Horizons: Business and Society in the Post-Pandemic Era (pp. 241-253). CRC Press. https://doi.org/10.4324/9781003559962 

Conference Presentations

• The Curator’s Shadow: Understanding Consumer Well-being in Algorithm-Driven Social Media at International Technology and Societal Impact Conference, 21 – 22 February 2025, S P Jain Institute of Management and Research, Mumbai, India. (Most Innovative Paper of the Conference Award)


• Selling with Spirit- How Karma Yoga Principles Transform Sales Performance, INDAM 2025, 15 – 18 January 2025, Indian Institute of Foreign Trade, Kolkata, India. (Best Paper of the Track and Overall Best Conference Theme Paper Award)


• Navigating the Digital Frontier: Strategies for Balancing Technology and Human Capital in the Web 3.0 Era, INDAM 2024, 11 – 13 January 2024, Goa Institute of Management, Goa, India.


• Generation Z Acceptance of Mobile Payment Services – Evidence from India, MICA’s 6th International Communication Management Conference, MICA, 8-10 January 2020, Ahmedabad. (Best Paper of the Track Award)


• Exploring Social Relationships of Generation Z on Ephemeral social media, NASMEI Summer Marketing Information Systems Conference at Indian Institute of Management, Indore, 27 & 28 July 2019, Indore.


• Location, routing and scheduling of emergency vehicles for maternal services in rural areas of India, 14th International Conference on Industrial Logistics at Ben Gurion University of the Negev, 15-17 May 2018, Beer-Sheva, Israel.


• Routing of emergency vehicles in Rural India, ORSIS Annual Conference at Operations Research Society of Israel, 13-14 May 2018, Beer-Sheva, Israel.


• Navshakti – A Cooperative Initiative in Sunrise Economy (A Project of Warana Cooperative), International Conference on Co-Operatives in the Changing World of Work at Indian Institute of Management, Kozhikode and International Co-operative Alliance, 29 April – 1 May 2018, Kozhikode.


• Customer Satisfaction, Loyalty and Switching - Evidence from India, NASMEI Summer Marketing Conference at Indian Institute of Management, Indore, India, 27-29 July 2017, Indore.


• Consumer Behavior in Knowledge Economy – A Review of Determinants inducing Switching in Service Settings, 2nd International Academic Conference on Entrepreneurship and Innovation in the Knowledge Economy, at Xavier’s Institute of Management and Entrepreneurship, Bangalore, 30-31 March 2017, Bangalore.


• Migration an Incentive for Gender Oppression: A Case Study of Latur District in Maharashtra, National Seminar on Gender Equality and Empowerment of Women and Girls, National Institute of Rural Development and PR, Hyderabad, 27 Feb – 1 March 2017, Hyderabad.


• A study of water management & sustainability issues in Pune City, UGC-UKIERI Workshop on Domestic Water Supply and Governance in India at University of Hyderabad, 12-13 August 2016, Hyderabad.


• FDI Regulations in E-Commerce Sector in India”, at 4th International Conference on E-Governance in Emerging India, Dr. Babasaheb Ambedkar Marathwada University, 17-18 February 2015, Aurangabad.


• Efficiency Measure and Benchmarking: An Application of Data Envelopment Analysis to Selected Multi Brand Retail Firms in India, International Conference on Business Analytics & Intelligence, at Indian Institute of Science (IISc), Bangalore, 18-20 December 2014, Bangalore.


• Evaluating Impulse Purchases Generated by Affection & Ad Effectiveness, 3rd South Asian Management, Research & Case Conference at Indian Institute of Management (IIM) Bangalore, 27-29 December 2013, Bangalore.


• Applicability of DMH Model in Celebrity Endorsed Brand Advertisements, Paradigm for Sustainable Business: People, Planet & Profit, at Indian Institute of Technology (IIT), Roorkee, 8-9 March 2013, Roorkee.