LCS keeps me in touch with even pop culture. This becomes important for digital marketing because you have to be aware of what's going on, culturally. I'm looking to work in marketing and apply frameworks that I learn from LCS. Marketing is a lot about content writing, and building up your brand. LCS helps me understand how to go about these things- say if advertising has to solve a problem, how should I do it.
I did a paper on tourism advertisements, about India, and the kind of images it projects. How it falls into certain pre-set images, not always the most flattering. Land of elephants and so on- it's been stuck for centuries.
After graduation, I'm planning on working for a while and figuring what I want to study further.