www.news.careers360.com | October 07, 2020
FLAME University has once again won the Asia Pacific, Middle East & Africa Global Online Marketing Academics Challenge (GOMAC) of 2020. It had also won this accolade in 2019 as well.
Global Online Marketing Academics Challenge (GOMAC)
The prestigious digital marketing competition known as GOMAC is a month-long competition where thousands of digital enthusiasts from all over the world compete with the goal of not only creating the best digital marketing experience for a chosen client but providing outstanding campaign results too.
FLAME University team picked Questern Tours which is a Pune-based company and impressed the judges with their impressive results. They were praised for the level of detail in their analysis and the clear and logical explanations provided related to campaign results. The team exceeded their campaign goals in website traffic and social media likes, which clearly paved their way to the win.
The members of FLAME University team, Edward D'souza, Shreya Mohta, Ishanika Sehgal, Soumya Biradar and Namitha Ravindran are all MBA students at FLAME University and were awarded this title after beating stiff competition from 83 teams across 15 countries. Most of these teams were from renowned global schools.
The team of FLAME University were mentored by Prof. Rohit Tiwari, under whose guidance the team provided handcrafted guidebook for sports events, management of athlete logistics, and touring packages including local cuisine and culture.
Prof. Rohit Tiwari said, “FLAME University students have continued the winning streak by managing an outstanding campaign that was focused on its approach and delivered upon its objectives. This shows the strategy that the team formulated worked well.”
He added, “As a part of Digital Marketing and Communications specialization, the students get the opportunity to interact with top industry professionals and learn the best practices for advertising on different platforms like Google, Facebook, etc.”
The team believes that quick thinking and flexibility was possible because of the interdisciplinary nature of studies at FLAME University. It has constantly encouraged them to think beyond the tried and tested strategies and equipped them with the skills to adapt to diverse situations and perspectives.