FLAME University


The latest happenings in the FLAME Community

We’re in a meme world; it’s a fact admitted by some of the biggest personalities from varied spheres. You have not arrived, if you don’t have a meme about you. Such is their power that it is harnessed by advertising and marketing professionals to the fullest.

At FLAME University, MBA students explored the potential of memes for learning. The results of this innovative strategy to learn concepts of Marketing were reflected in memes that were truly epic.

According to ypulse.com, almost two in five consumers say that they follow meme accounts; wherein you will find 43% of teens from age 13-17, and 56% of 18-20 year olds. Memes have a way of capturing the imagination of a target audience. And during a lecture for MBA first year students at FLAME University, Prof. Dr. Dwarika Prasad Uniyal, Dean - School of Business and Professor - Marketing, used it to good effect. He asked students to express their learning of marketing concepts through memes.

It was a challenge that allowed students the scope to be creative to put their message across. And as they created memes to talk about various marketing concepts; from customer satisfaction to ethics in marketing, they got hands on experience with one of the most effective tools of our times. The activity not only added a unique engaging element to the online classroom, but offered students a platform to showcase their skills too.

These memes spoke louder than a thousand words:

1. Roadblocks to life goals

Distractions and temptations like End Of The Season sale can be hurdles towards our goals. This meme was a smart reminder.

(Meme credits: Karan Kale, MBA 2020-2022.)

2. Traditional approach v/s risk taking

Now that’s a dilemma every marketing campaign manager has dealt with at some point or another.

(Meme credits: Karan Solanki, MBA 2020-2022.)

3. What does your customer want?

Campaigns work when they understand customers’ needs. Companies going into a huddle to decide strategies leaving the consumer out of the game, is simply a bad move.

(Meme credits: Dhruv Vithlani, MBA 2020-2022.)

4. Reality and expectations

Unreasonable expectations can be the curse of every campaign. Wouldn’t it be a smoother ride if expectations matched reality?

(Meme credits: Karan Kale, MBA 2020-2022.)

5. Ethics have their place

But no one wants to receive a dose of sermon with the product they are interested in. There is a thin line between poignant and preachy with the messaging.

(Meme credits: Dhruv Vithlani, MBA 2020-2022.)

-Karan Solanki, MBA (Class of 2022), FLAME University

*Views expressed are personal.