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Behaviour Design Interactive Sessions by Prof. Promod Khadilkar
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Wednesday, February 01, 2023 Lecture / Reading / Talk
The FLAME School of Design, Arts and Performance invites you for a three-day interactive session as part of the 'UX Design Project' course taught by Prof. Mritunjay Kumar
About the Talk
Behavior design is an interdisciplinary field that applies principles from psychology, economics, and computer science to understand and influence human behavior. It is concerned with the design of interventions and environments that make it more likely for individuals to engage in desirable behaviors and less likely to engage in undesirable ones. This can include, for example, the design of choice architectures, the use of social norms and nudges, and the development of new technologies to support behavior change. The goal of behavior design is to improve individual and societal well-being by making it easier for people to make decisions that are consistent with their long-term goals and values.

About the Speaker
Pramod Khadilkar is an associate professor in the department of design, the Indian Institute of Technology Delhi. He completed M.Des and PhD from Centre for Product Design and Manufacturing, Indian Institute of Science, Bangalore. Pramod is a recipient of the prestigious Marie-Curie/ EuroTech postdoc. He worked in Technical University of Denmark as a postdoctoral Fellow for 2 years. He is also currently a Bharat Inclusion Research Fellow working on an independent research project sponsored by CIIE.CO. He has industrial experience of close to 7 years in Ashok Leyland and General Motors India Limited. He also has two years of academic experience at graduate and postgraduate level. Pramod primarily researches on Behavioural design, Design for human development, Design for Base of the (economic) Pyramid, Social innovation, and Design ethics. He has publications in top design journals like, Design studies, Design Issues, Journal of Engineering Design, and International Journal of design. Pramod has experience of working in the automotive industry and is a skilled Alias modeller. He has worked as a freelancer for the automotive, and packaging industry.
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