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International Research Seminar Series - Session 06 | The Rhetoric of Marketplace Morality: A Consumer Perspective
Thursday, October 14, 2021, 06:30pm
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Prof. Sankar Sen is the Lawrence and Carol Zicklin Chair in Corporate Integrity and Governance and Professor of Marketing at the Baruch College/City University of New York. Prof. Sen received his Ph.D. from the Wharton School of the University of Pennsylvania and has held full-time or visiting positions at Temple University, New York University, Boston University, and the Sasin School of Management at Chulalongkorn University.

Prof. Sen's primary research interest lies at the intersection of sustainability and consumer behavior. In particular, he investigates when, how, and why consumers and employees respond to companies' sustainability/ corporate social responsibility endeavors. More generally, Prof. Sen is interested in prosocial behaviors, social marketing, and moral perspectives on consumption behavior. Sen's research has appeared in both academic and practitioner journals. He has consulted with numerous companies, and his research has been cited in various media outlets. He has presented his research in the academic, company, and industry forums worldwide, and his book, Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, was published by Cambridge University Press.

Prof. Sen is an associate editor at the Journal of Consumer Psychology and serves on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Public Policy and Marketing, Academy of Marketing Science Review, and Corporate Reputation Review. Prof.Sen teaches at the undergraduate, MBA/MS, Executive MBA/MS, and Ph.D. levels.