FLAME University


Learning from some of the best minds in education and in the industry
Prof. Sheeva Dubey
Assistant Professor - Media and Journalism
Email: sheeva.dubey@flame.edu.in
Ph.D. in Communication from University of Miami; P.G.D.M. in Communications from MICA, B.Tech. in Mechanical Engineering from VNIT Nagpur.

Sheeva Y. Dubey is an Assistant Professor – Media and Journalism at FLAME University. She holds a PhD in Communication from University of Miami, USA. She received her Post Graduate Diploma in Communications Management from Mudra Institute of Communications, Ahmedabad (MICA), and Bachelor in Technology in Mechanical Engineering from Visvesvaraya National Institute of Technology (VNIT) Nagpur.

In her Ph.D., she focused on Communication for Development and Social Change, its theory and applications. Her thesis was a case study of manual scavengers in Mumbai as a subaltern community that faces issues of both caste and labour. Sheeva is a recipient of University of Miami Graduate Fellowship in the year 2014.

Prior to joining FLAME University, she has taught at MIT World Peace University and D Y Patil International University, Pune. The courses she has taught include Communication Theory; Media Research Methods; Sociology of India; History of India; Society, Culture and Environment; Diversity, Social Inclusion and Human Rights; Governance and Public Policy; Sociology of Health; Sociology of Gender; and Sociology of Religion. Currently at FLAME University, she is teaching Communication Theory; Communication Research; Indian Polity and Governance; Semiotics; and Gender, Caste and Media.

Sheeva has also worked at NGOs including Youth for Unity and Voluntary Action (YUVA), Mumbai that works on diverse issues of the urban poor, and Mariwala Health Initiative (MHI), Mumbai that works on mental health. She has also briefly worked with Gujarat Forest Department on forest management and tribal welfare and CLIPS India Foundation on public awareness on visual impairment. In addition, she has been an active member of South Asian People’s Action on Climate Crisis (SAPACC), a rainbow coalition of civil society for advocacy and action on climate change.

Her research interests include communication for development and social change, government and policy communication, caste studies, gender studies, labour studies, informal sector studies, public policy, and climate justice.


  • Dubey, S. Y. (2021). From Baghban to Piku: A case study of the changing narratives about aged parents in Hindi cinema. SINDHU: Southasian INter-Disciplinary HUmanities, 1(1). Available at http://sindhuthejournal.org/index.php/sindhuthejournal/article/view/from_baghban_to_piku_sheevaydubey.

  • Dubey, S.Y., & Murphy, J.W. (2020). Manual scavenging in Mumbai: The systems of oppression. Humanity & Society, 45(4), 533-555, DOI: 10.1177/0160597620964760.

  • Ramaprasad, J., Dubey, S., & Masood, Z. (2018). News under pressure from profit and politician: Influence of corporate ownership and political alliances on India’s journalism. International Communication Research Journal, 53(2), 3-27.

  • Dubey, S. (2017). Force field analysis for community organizing. In S. Mall, A. Bansal, & K. Kumar (Eds.), Proceedings from ICMC 2017: The 4th International Communication Management Conference (pp. 700-719). Ahmedabad: MICA.

  • Dubey, S.Y. (2016). Women at the bottom in India: Women workers in the informal economy. Contemporary Voice of Dalit, 8(1), 30-40. doi: 10.1177/2455328X16628776.



  • Dubey, S. & Mclaughlan, S. (2021). Deconstructing the anti-manual scavenging discourse in India. Sanitation Workers Forum 2021: Linking Research, Policy and Practice, Virtual, November 29 – December 2, 2021.

  • Dubey, S. (2018). Indian feminism as Brahmanical feminism: A Dalit Bahujan feminist critique. Paper presented at South Asian Media & Cultural Studies Conference, Tallahassee, FL, USA, February 1- 2, 2018.

  • Dubey, S.Y. (2017). Deconstructing communication for social change: Breaking diffusion-participation dichotomy. Paper presented at International Communication Management Conference, Ahmedabad, India, January 10-12, 2017.

  • Dubey, S.Y. (2017). Communicating welfare: A case study of the Indian Government. Paper presented at International Communication Management Conference, Ahmedabad, India, January 10-12, 2017.

  • Dubey, S. Y. (2017). Delineating journalism for social change. Paper presented at Young Scholars’ Research Colloquium, International Communication Management Conference, Ahmedabad, India, January 9, 2017.