FLAME University


Learning from some of the best minds in education and in the industry
Prof. Hoshiar Mal
Assistant Professor - Operations
Email: hoshiar@flame.edu.in
PhD in Marketing Management from Department of Management Sciences, Savitribai Phule Pune University.
M. Tech. in Solid State Technology from IIT, Madras

Prof. Hoshiar Mal received his Ph.D. in "Corporate Sustainability Performance and its effect on Sales Performance" from the Department of Management Sciences, University of Pune. He is associated with FLAME since its inception i.e. 2007. He is an alumnus of IIT Madras with a Master of Technology. He recently completed an FDP in research and pedagogy at IIM Ahmedabad. He is actively involved in teaching & research. He teaches in areas related to Decision Sciences, Data Visualization & Analytics, and Business Research Methods. His research interests include corporate sustainability performance, sustainable development, performance measurement, and corporate governance.

He consistently publishes research articles in top-tier scientific journals in the Australian Business Deans Council (ABDC) list of management journals, the Association of Business Schools (ABS), and journals indexed by Scopus. He is a referee in many international journals. He is regularly invited as a resource person for several UGC-sponsored Faculty Development Programs (FDP) on Research Methodology and Teaching Pedagogy at different universities.



  • Mal, H., Kaushik, A & Varma, M., 2023. Does corporate sustainability performance affect sales performance? Empirical evidence from Indian firms. Journal of Strategic Marketing. (ABDC: A, SJR: Q1, CABS, UK & SCOPUS®)

  • Mal, H., Varma, M. & Vishvakarma, Niraj, 2022. An Empirical Study to Prioritize the Determinants of Corporate Sustainability Performance Using Analytic Hierarchy Process. Measuring Business Excellence. (ABDC: B, SJR: Q2, CABS, UK & SCOPUS®)

  • Mal, H., & Nehra, N. S. (2023). The Impact of IoT Characteristics, Cultural Factors and Safety Concerns on Consumer Purchase Intention of Green Electronic Products. Sustainability, 15(8), 6597. (SJR: Q1 & SCOPUS®)

  • Singh, A., Paliwal, M. & Mal, H, 2022. Acceptance and usability of e-governance services rendered by Indian Government: The Indian citizen perspective. Electronic Government, an Int. J. (SJR: Q3 & SCOPUS®)

  • Idnani, S., Adil, M., Mal, H. & Kolte, A., 2021. Economic Policy Uncertainty and Investors’ Sentiment—an Indian Perspective. International Journal of Emerging Markets. (ABDC: B, SJR: Q2, CABS, UK & SCOPUS®)

  • Kolte, A., Mal, H., Fulambrikar, M. & Jagtap, A., 2021. Impact of price control on pharmaceutical sector with reference to India. International Journal of Intelligent Enterprise, 8(1), pp. 90-104. (ABDC: C & SCOPUS®)

  • Kolte, A., Patil, A. & Mal, H., 2021. Monetary policy in tough times case study approach. International Journal of Intelligent Enterprise, 8(1), pp. 105-122. (ABDC: C & SCOPUS®)

  • Mal, H., Varma, M., Chellappan, P. & Singh, R., 2021. Comparative Analysis of Piped Natural Gas with Liquified Petroleum Gas with Regards to Safety and Environment. AIP Conference Proceedings, 2408(1), pp. 020004:1-8. (SCOPUS®)

  • Kolte, A., Mal, H., Pawar, A., Bhosale, T., & Roy, J. K. (2020). Volatility analysis of BSE BANKEX companies in Indian Banking Sector using GARCH Model. Finance India, XXXIV (2), pp. 631-640. (ABDC: C & SCOPUS®)

  • Aheer, V, Varma, M. & Mal, H., 2020. Carbon footprints and identification of ways to reduce it for Pharma Industries in Maharashtra. International Journal of Pharmaceutical Research, 12 (3), pp. 3431 – 3435. (SCOPUS®)

  • Varma, M., Mal, H., Pahurkar, R. & Swain, R., 2020. Comparative Analysis of Green House Gases Emission in Conventional Vehicles and Electric Vehicles. International Journal of Advanced Science and Technology, 29(5s), pp. 689-695. (SCOPUS®)

  • Shenoy, D. & Mal, H., 2019. A multi-item inventory model for small business-a perspective from India. International Journal of Inventory Research, 5(3), pp. 188-209. (ABDC: C)

  • Shenoy, D., Mal, H. & Deasi, N., 2019. Requirements Modeling for a Custom-Made Materials Handling System - A Case Of AntiBiotic Manufacturing Plant. International Journal of Scientific & Technology Research, 8(12), pp. 592-600. (SCOPUS®)

  • Mal, H., Varma, M. & Sheikh, K., 2019. Strategic Decision of Ambee Automation: A Case Study. International Journal of Scientific & Technology Research, 8(11), pp. 3578-3581. (SCOPUS®)

  • Shenoy, D. & Mal, H., 2018. Modelling Multiechelon Inventory Systems for Repairable Items using Spreadsheets. International Journal for Research in Engineering Application & Management, 3(12), pp. 130-138. (UGC)

Case Studies

  • Anirvinna, C and Mal Hoshiar, The Shift to BS-VI Emission Norms: Is It Economically Viable? Case Studies on Entrepreneurship and Strategy, The Case Centre, UK formerly known as European Case Clearing House.

Edited Volume(s) 

  • Mal, Hoshiar and Mankad, Niraj, 2018, Case Studies on Entrepreneurship and Strategy, ET Cases Publications. ISBN: 978-81-931001-9-6.

  • Mal, Hoshiar and Mankad, Niraj, 2017, Management Cases In the Indian Context, ET Cases Publications. ISBN: 978-81-931001-8-9.

  • Kumar, Manoj, Mankad, Niraj and Mal, Hoshiar, 2016, Cases In Management, ET Cases Publications. ISBN: 978-81-931001-7-2.