FLAME University


Learning from some of the best minds in education and in the industry
Prof. Gitesh Chavan
Associate Professor – Marketing
Email: gitesh.chavan@flame.edu.in
PhD in Marketing from Indian Institute of Management (IIM) - Mumbai; Master of Engineering in Instrumentation from Mumbai University; Bachelor of Engineering in Instrumentation from Mumbai University; Diploma in Instrumentation from Mumbai University.

Prof. Gitesh Chavan is an Associate Professor – Marketing at Flame School of Business (FSB) @ FLAME University. He was awarded Fellow of the IIM, Mumbai in 2018; he holds a Bachelor’s Degree and Master’s Degree in Instrumentation and Control Engineering from  Vivekanand Education Society's Institute Of Technology (VESIT), Mumbai. He has completed an MDP in Marketing and HR from IIT Mumbai, Shailesh J Mehta (SJMSOM), and has earned an Associate (ATCL) Diploma in Communication Skills from Trinity College London.

Prof. Gitesh Chavan has 18-plus years of experience in both industry and academia. He has worked in multiple geographies, including Australia, the USA, European Union, and the Middle East, in cross-cultural and cross-functional teams. His expertise includes Business to Business (B2B) Marketing, Sales, & Business Development of Automation Solutions and Services worldwide, Global Marketing, Marketing Strategies, Branding, Project Engineering and Management in Industrial Automation - Safety Integrated Systems Project Implementation to Execution, and Main Automation Contractor (MAC) Project Pursuits. He has received numerous commendations and accolades in India and Abroad in the form of Silver Bravo Awards for his exemplary performance at Emerson and Honeywell, Houston, Texas.

During his doctoral research and academic tenure with FLAME University, he has published many research papers in scholarly peer-reviewed journals of repute (ABDC) with “A” category publications to his credit. His research has been published in the Journal of Business and Industrial Marketing (JBIM), Journal of  Business Research (JBR), Journal of Knowledge Management (JKM), and International Marketing Review (IMR). He also has many international conferences at  Rey Juan Carlos University, Madrid, Spain. University of Westminster, London.  Stockholm, Sweden, Indonesia, Bali, and case study publications to his credit. 

Prof. Gitesh Chavan has been distinguished with the prestigious accolades of the Best Teacher award and the Best Researcher award for the academic year of 2020-21 at Flame University.

In 2020 and 2023 Prof. Gitesh has successfully conducted Management Development Program (MDP) named Making Smarter Decisions in B2B Marketing and Go To Market (GTM) Strategies for Entrepreneurs, Sales, and Business Development executives through FLAME University.

During his free time, he indulges in Marketing Strategy & Research based consultation assignments, Singing, learning Hindustani classical music (Vocal), Occult sciences - Scientific Astrology consultation.


International Journal Publications

  1. Chavan, G. et al. (2020) „Purchasing performance of engineering procurement and construction companies using a fuzzy quality function deployment approach‟, Journal of Business and Industrial Marketing. doi: 10.1108/JBIM-04-2019-0166. Category A in ABDC 

  2. Chavan, G.; Chaudhuri, R.; Johnston, W.; Garner, B., Purchasing performance of engineering procurement and construction companies using a fuzzy quality-function-deployment approach, Journal of Business and Industrial Marketing, 2020. DOI: 10.1108/JBIM-04-2019-0166 Category A in ABDC 

  3. Chaudhuri, R., Chavan, G., Vadalkar, S., Vrontis, D., Pereira, V., Two-decade bibliometric overview of publications in the Journal of Knowledge Management, Journal of Knowledge Management, 2020. DOI: 10.1108/JKM-07-2020-0571. Category A in ABDC 

  4. Riad Shams, S.M., Vrontis, D., Chaudhuri, R., Chavan, G., Czinkota, M.R., Stakeholder engagement for innovation management and entrepreneurial development: A meta-analysis, Journal of Business Research, 2020. DOI: 10.1016/j.jbusres.2020.08.036 Category A in ABDC 

  5. Ranjan Chaudhuri , Demetris Vrontis , Gitesh Chavan & S. M. Riad Shams (2020): Social Business Enterprises as a Research Domain: A Bibliometric Analysis and Research Direction, Journal of Social Entrepreneurship, DOI: 10.1080/19420676.2020.1861477 Category B in ABDC - T&F journal 

  6. Vadalkar, S., Chavan, G., Chaudhuri, R., & Vrontis, D. (2021). A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020. International Marketing Reviewhttps://doi.org/10.1108/IMR-11-2020-0257 Category A in ABDC

  7. "Industrial-buying research 1965–2015: review and analysis”, Gitesh Chavan, Dr. Ranjan Chaudhuri & Prof. Johnston Wesely (2018), Journal of Business & Industrial Marketing. DOI: 10.1108/JBIM-02-2018-0077 Category A in ABDC 

  8. Factors That Drive Purchasing Performance in Engineering Procurement and Construction Companies, Chavan, G., & Chaudhuri, R. (2016), 1473–1477. DOI: 10.1109/IEEM 2016.7798122 IEEE H Index of 13 Category B in ABDC   

International Conference Proceedings:- 

  1. Developing a Model to Analyze Emerging Markets in B2B marketing Gitesh Chavan, Dr. Ranjan Chaudhuri, Prof. Johnston Wesely CBIM International Conference - Online “Identification of Factors Affecting Purchasing Performance.” 

  2. Gitesh Chavan & Dr. Ranjan Chaudhuri CBIM International Conference “Sustainable Business Models: Integrating Employees, Customers and Technology”, 18th June to 20th June 2018, Rey Juan Carlos University, Madrid, Spain. Fifty Shades of Ray in Industrial Buying - A Bibliometric Analysis, 

  3. Gitesh Chavan & Dr. Ranjan Chaudhuri 2017 CBIM Academic Workshop, Stockholm, Sweden 19th – 21st June 2017. Factors That Drive Purchasing Performance in Engineering, Procurement and Construction Companies,

  4. Gitesh Chavan & Dr. Ranjan Chaudhuri 2016, International Conference Proceedings - Published in IEEM2016 – IEEExplore – Indonesia, Bali, 5th Dec 2016. 

Case Study 

  1. Phoenix Udaan of Funsukh Wangdu – Marketing B2B, Gitesh Chavan, Dr. Ranjan Chaudhuri Won 3rd Best Paper award at 4th Remsons International conference held at Durga Devi Saraf Institute of Management Studies, 18th Feb 2017. 

  2. Sherazi Automation, Australia: Strategic B2B relationship for Survival and Growth, Gitesh Chavan & Dr. Ranjan Chaudhuri, Economic Times Case Study, Flame University, July 15-16, 2016. 

  3. SAP-LAP Based Conceptual Framework for Marketing at the Bottom of the Pyramid by FMCG companies in India, Symbiosis, Pune Dr. Ranjan Chaudhuri & Gitesh Chavan, 24th Oct 2015.  

Published Book