DESIGNING AN INNOVATION CULTURE
Creating the conditions for innovation to thrive in organisations.
This course explores the four fundamental pillars—structure, strategy, tools, and skills—that shape a culture of innovation within organisations, enabling leaders to build more resilient and adaptable teams.
WHEN
July 13, 2026 - July 17, 2026
5 days, 9 am - 5 pm
WHERE
Pune, India
In-Person
CLASS & FEE
24 Participants
ABOUT THIS COURSE
Organisations who are not constantly adapting their offerings are bound to be irrelevant in a short period of time. Now more than ever, organisations need to adapt, create and execute. This is not the responsibility of an isolated team, but of the whole organsation. Creating a culture of innovation is therefore the ultimate competitive advantage, but doing this requires deliberate, systemic intervention: reshaping how people work, how decisions are made, how performance is measured, and how individuals are motivated to think, experiment, and collaborate.
Technology or breakthrough products offer only temporary advantages. The true differentiator is designing an organisation with the enduring capability to innovate repeatedly.
Most organisations are better at surviving than at adapting themselves to their internal and external realities. This course approaches organisational innovation as a design challenge - How do you create a culture of innovation that is resilient, sustainable and conducive to long-term competitiveness? By embedding innovation in a systematic way and influencing the strategy, incentives, tools and structures that shape how things are done. Drawing on behavioural science, strategic design, and leadership theory, participants learn new frameworks and develop the skills and instincts to lead transformation from within and help shape more innovative, adaptable and resilient organisations.
PRACTICAL METHODS & APPROACHES
- STSS Framework for innovation culture
- Design skills and mindsets
- Leadership
Participants will leave with a thorough understanding of all the levers that organisations have to increase their innovation potential.
KEY LEARNINGS
- Understand the four levers for creating a culture of innovation (Strategy, Structure, Skills and Tools)
- Which are the organisational skills and mindsets for creativity and idea execution
- Leadership behaviors and principles that boost innovation outcomes
- Processes and methods traditionally used in design and problem solving
- The importance of incentives and other actions to increase engagement
TARGET AUDIENCE
This course is designed for innovation leaders and decision-makers shaping the future direction of their organisations as well as general managers and business leaders responsible for strategy, innovation, and organisational transformation—those tasked with driving change, aligning teams, and building the conditions for sustained innovation. It also welcomes students with a strong interest in organisational innovation who are eager to understand how these principles are applied in real-world contexts.
FACULTY
Luis Arnal
Luis has worked at the intersection of business, design and the social sciences for more than 28 years. Luis was founder and CEO of INSITUM, one of the leading global innovation consulting firms worldwide--acquired by Accenture in 2019. During five years, Luis was the global design leader at Fjord and Accenture Song, and now is an independent consultant.
Luis studied Industrial Design in Mexico City (1994) and has a Masters degree in Design Planning from the Institute of Design in Chicago (1998). He has lived and worked in Mexico City, Chicago, Barcelona and Sao Paulo where he has been a professor, speaker, entrepreneur, investor and consultant.
Luis has been involved in more than three thousand projects most of them focused on helping leading organizations create an Innovation culture and promote user-centred innovation in a wide variety of sectors. His areas of expertise include organizational innovation, human-centered design / design thinking, design research, service design, CX, and innovation strategy.
In his spare time, Luis practices cycling and badminton.
Pierre-Yves Panis
PY is a designer with over 30 years of practice across non-profits, consulting, and global corporations.
He holds a degree from Les Ateliers (École Nationale Supérieure de Création Industrielle), Paris.
From 1991 to 2000, before taking on corporate responsibilities, PY ran Design Co Operation, an NGO he founded in Harare, Zimbabwe, co-developing products and services with small-scale informal entrepreneurs.
Since 2000, he has led design at Moen, Legrand, Orange, Philips Lighting, and Signify, and served as Global VP of Experience for Publicis Sapient France - consistently using design to look at the whole picture.
As he liked to tell non-designer colleagues: “don’t ask a designer for a bridge - ask them what’s the best way to cross the river.”
PY has served two terms on the Executive Board of the World Design Organization, advised the Design Management Institute, and chairs the Professional Advice Council of CY School of Design in France.
