Prof. Frederick Jacobus Herbst received his Doctorate Degree in Marketing Management from University of Pretoria, South Africa, and has completed M. Com in Marketing Management from University of Pretoria. He holds an Honours Degree in Commerce from University of South Africa, National Higher Diploma in Post School Education from Technikon South Africa and Bachelor’s Degree in Marketing Management from University of Pretoria.

Prof. Frederick has over thirty-four years of work experience and was associated with University of Pretoria, University of Johannesburg, University of Stellenbosch, University of the Western Cape and Milpark Business School in South Africa. He was also a Visiting Professor at Accredited Business Schools in France and Sweden. He has received the Best paper award at the 12th Annual International Conference of Global Business and Technology Association (GBATA) held in South Africa, Golden Key International Honours Society Stellenbosch Chapter recognition certificate for excellence in teaching and University of Stellenbosch Rector’s Award for Excellence in Teaching.

He has 28 peer review articles published in international journals. He has supervised 7 Doctoral and 136 Masters students. He is also a co-author of a business research textbook and has also contributed to 11 textbook chapters. He has a keen interest in the research areas which involve Marketing, Marketing Strategy and Wine Business.

He also served as Director of Western Cape Cricket and in his spare time he enjoys reading autobiographies and travelling.