DEPARTMENT OF SOCIAL SCIENCES

Invites you for a

Presentation and talk followed by an open discussion

On

Why evidence-based communication matters?

By

Ms. Richa Bansal

Why evidence-based communication matters?

In what is now called a post-truth world, shaped largely by digital media populated by fake news, half-baked facts, and propaganda - it becomes imperative to communicate evidence-based, data-driven, accountable facts accessible. And this is even more so for those working in the space of public policy.

This session will introduce students to the basic of development communication especially in the realm of public policy, using digital tools effectively and drawing on hard facts and research to inform the reading public, the media, and policymakers; the impact of such communication efforts; and the scope for advocacy.

Bio-sketch of the Speaker

Ms. Richa Bansal is the Director of Communications at the Centre for Policy Research in Delhi, India, which she joined in 2014 – launching a new website, brand identity, six social media channels, setting up a team, and producing regular interpretation as well as the outreach of research outputs. 

Prior to this, she has worked in communications roles for five years in gender rights organizations based out of India and the United Kingdom, including CAMFED, UK, International Center for Research on Women (regional office in Delhi) and the Population Foundation of India. She started her career as a journalist and worked for different newspapers in various cities of India for nearly four years before switching fully to the development sector after pursuing an MPhil in Development Studies from the University of Cambridge, UK. She also holds a Master’s degree in Mass Communication and a Bachelor’s degree in English Literature.