blogspot.siliconvillage.net | August 5, 2021
Dr. Dishan Kamdar, Vice-Chancellor of FLAME University, kick-started the session by observing that a cross-section of practice and academia can leave us with many research ideas to ponder, he further added, “Research that contributes to business, government, and society should be the goal. Research remains at the epicentre of what we do at FLAME University. We believe educating is about creating new knowledge, not just disseminating existing theory.”
The inaugural session on ‘Developing and Impactful Research: Ideas and Strategies’ featured speakers like Raj Sethuraman, Editor-in-Chief, Journal of Retailing, and Professor Harold Simmons, Chair in Marketing, Cox School of Business - Southern Methodist University, USA, Justin Paul, Editor-in-Chief, International Journal of Consumer Studies, and Professor, Universidad de Puerto Rico, San Juan, USA, and Vivek Balaraman, Chief Scientist & Head, Behavioural, Business, and Social Science Research, TCS Research, Tata Consultancy Services, India.
Prof. Raj Sethuraman, noted the significant overlap between communication, marketing, and retailing and stated that all of them are about value creation and delivery. He also mentioned that “Writing rigorous, robust, relevant, and reader-friendly analysis is needed if academic research is to be relevant to the real world.”
Prof. Justin Paul, discussed a typology of review papers with detailed instructions for more citations and impact, making the research more accessible. He mentioned, “A review article is a survey of previously published research on a topic. Its main purpose is to provide direction for future research."
Vivek Balaraman, spoke on Computational Behaviour Science & Applied Research, and said, "Insight is good, change is better. Many of the real-world behavioural problems mandate massive use of technology.”
The following session on 'Impactful Experimental Research' included Prof. Rajat Roy, Associate Professor, Bond Business School, Bond University, Australia, who shared his insights on experimental design, various types of experimental designs, intricacies of correlation and causation, validity, control, data analysis, and ethical treatment of subjects. Prof. Rajat Roy, also spoke about differences between market research done by research firms and academic research, and said, “Marketing research firms do hands-on research while academic research is more rigorous. It does literature review in detail and is grounded in academic theory.”
The FLAME School of Communication will host their International Research Seminar Series for 6 months, right up till December 2021. Each session in the series is held for a duration of 90-120 minutes, including a Q&A session as well. Cumulatively about 12-15 speakers will deliver interactive talk sessions in the entire series, averaging at 2 -3 speakers a month. Some of the upcoming sessions in August 2021 include talks on ‘Impactful Qualitative Research’ by Prof. Russel Belk, Kraft Foods Canada Chair in Marketing at Schulich School of Business, York University, on 12th August and ‘Technology and Consumer Behaviour’ by Prof. Stefano Puntoni, Rotterdam School of Management, Erasmus University, Netherlands, on 27th August, and much more.
The International Research Seminar Series is open to all students, academicians and practitioners who may wish to attend these enlightening sessions. Stay tuned to FLAME’s social media channels for registration details.
To watch the past sessions of the series, click here:
About FLAME University
FLAME University is the pioneer of liberal education in India, delivering the country's premier interdisciplinary education experience. It is driven to being one of India's most respected and reputed centers of learning - the premier destination of choice for higher education in the nation for learners and teachers, to push the design and nature of studies and to create a societal up-gradation phenomenon, particularly in the fields of liberal education and leadership. With more than 100 quality full-time faculty members, the university offers an unparalleled educational experience. The student-teacher ratio is 10:1, unmatched at the higher education level in India. Spread on 60 acres of green expanse with aesthetically designed infrastructure, and the campus currently consists of four schools: FLAME School of Liberal Education, FLAME School of Business, FLAME School of Communication, and FLAME School of Fine & Performing Arts. FLAME University has been established as a state private university vide the FLAME University Act 2014 (Maharashtra Act No. II of 2015) of the Government of Maharashtra. It is recognized by the University Grants Commission (UGC) under Section 2(f), and degrees awarded by the University are recognized under Section 22 of the UGC Act, 1956.