BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT UID:9ed470e6f6049618fa54ef44a5b3463c CATEGORIES:Lecture / Reading / Talk CREATED:20221220T154910 SUMMARY:Informal Interaction with Sh. Rajeev Sethi, South Asia's leading designer, scenographer and cultural entrepreneur LOCATION:Chandragupta East. Ground Floor Conference Room\, FLAME University. DESCRIPTION:About Sh. Rajeev Sethi -\n He is South Asia’s leading designer and is noted internationally for his innovative contribution to preserving and celebrat ing the subcontinent’s rich cultural heritage. For more than 35 years, thro ugh his work in design and architecture, performances and festivals, exhibi tions and publication, policy and program, he has identified ways to bring contemporary relevance to traditional skills of vulnerable artisan communit ies and creative professionals. With innovative positioning and proactive i nterventions he has created a basis for the maintenance of time honored leg acy industries in an era of industrial mass production and globalization.\n \nMr. Sethi has moved effortlessly from one discipline to another with his consistent vision for cross cultural and intermedial curatorial and scenogr aphic practices creating some of the most memorable artistic endeavors sett ing world standards.\n\nHis formative years were spent in Paris working wit h Pierre Cardin, and was mentored by designers like Ray and Charles Eames a nd eminent Gandhians like Mrs Chottapadhya and Pupul Jayakar who encouraged him to direct his talents to India. This also underlies his creation of Sa rthi (Friends of artists in need) and The Asian Heritage Foundation, curren tly working to establish SADAK (The South Asian Design and Arts & Techn ology Centre), in New Delhi, and the brand ‘Jiyo’ Creative & Cultural I ndustries Pvt. Ltd. owned by artists and craftsperson of India.\n\nHe has d esigned and curated award-winning exhibitions and events in Asia, Europe, C anada and America, for the United Nations and various international institu tions. His three exhibitions for the Smithsonian Institutions in 1985/86 wo n him the tribute of being referred to as “India’s answer to Diaglieff” fro m the New York Times art critic John Russell. Two of these exhibitions, Adi ti and The Mela, were perhaps “the most highly acclaimed exhibitions in the history of the Smithsonian”. The third, a path-breaking exhibition, The Go lden Eye at the Cooper-Hewitt, National Museum of Design, New York, brought leading Western architects together with traditional Indian craftsmen to c reate unique prototypes for a global marketplace. He returned to the Smiths onian in 2004 to scenograph the unprecedented Silk Route Festival involving artists in over 22 countries.\n\nAmong other accomplishments of Mr. Sethi are his works with the legendary Joan Littlewood on film and events, and tw o documentaries for the BBC and was the artistic advisor to Peter Brooks Ma habharata. He has created and directed the play India! Mother-Daughter, Fat her-Son on traditional systems of transmission for Ariane Mnouchekine and t he Theatre Du Soleil in Paris and in India. Mr. Sethi has worked with envir onmentalists and crafts persons in 30 different countries to create the 70, 000 square-foot multicultural Basic Needs Pavilion, which the German press hailed as the apex of EXPO 2000/Hannover (the Year 2000 World Fair in Germa ny).\n\nMr. Sethi was appointed the chief scenographer, goodwill ambassador and member of the Senate committee for the Universal Forum of Cultures 200 4 at Barcelona. He also conceived, designed and produced a participatory in stallation titled Sky of Aspirations, Tree of Life micro credit workshop de veloped in several continents and installed in Barcelona.\n\nIn 2002-2004, Mr. James Wolfensohn, President-World Bank invited him to act as “mentor an d prime mover of the Bank, towards policies to integrate support for cultur e as an intrinsic part of poverty reduction and development of arts, crafts and design industries in developing countries”.\n\nIn 2006-2007, Mr. Sethi steered a Task Force for Cultural and Creative Industries in the Planning Commission Govt. of India, submitting a three-volume comprehensive blueprin t of the creative sector, “Past Forward – Future of India’s Creativity.” He has also been on the Board of Directors of the Central Cottage Industries and the Advisor to rural Industries in the Ministry of Panchayati Raj, and on the Board for the Tourism Ministry, Govt. of India. He is a member of th e Central Advisory Board on Culture, Government of India.\n\nHe has conceiv ed and curated numerous installations and displays combining various media as well as created and designed special art works installations and archite ctural spaces around India and different parts of the world.\n\nMr Sethi is the first Asian artist chosen by Louis Vuitton to create special window in stallations across the globe as a part of an on-going creative exchange, po sitioning traditional practices of skilled communities of India – on an int ernational platform. Among his other on-going projects are directing the Ar t Programme for the new Terminal 2 at the Mumbai International Airport and the Hyatt Chennai Art Collection.\n Awards and Positions\n \n - Awarded th e Sanskriti award for the field of outstanding social and cultural achievem ent (1980) \n - Awarded the National order of the Padma Bhushan from the Pr esident of India (1985) \n - Awarded the Honour Summus Medal by Watumull Fo undation USA for design (1987) \n - Designer of the Year, Interior Design - the Publication's Inaugural award (1992) \n - Honoured by the Federal Repu blic of Germany with the “Order of Merit” (2001) \n - Artisan Advocate by A id to Artisans, USA (2004) \n - Foundation Member of the World Academy Art & Science, USA \n - The First Indira Gandhi Life Time Achievement Award for conservation by INTACH (Indian National Trust for Art & Cultural H eritage) 2010 \nPublications and Outreach Yeh Bhumi-silent majority on sit e specific solutions for communally contentions sites, Aditi-celebration of rites of passage in Rural India, Smithsonian Press. Touche-multi disciplin ary exploration on intangible heritage, Sanjha Safar-federalism in India, S angram Aur Azadi-intermedial event on India’s first freedom struggle.\n\nLe ctured in Universities and Forums around the world including Princeton, Har vard, IITs, Design Institutes, International Conferences etc.\n\n\n \n X-ALT-DESC;FMTTYPE=text/html:

About Sh. Rajeev Sethi -

He is South Asia’s leading designer and is noted internationally for his innov ative contribution to preserving and celebrating the subcontinent’s rich cu ltural heritage. For more than 35 years, through his work in design and arc hitecture, performances and festivals, exhibitions and publication, policy and program, he has identified ways to bring contemporary relevance to trad itional skills of vulnerable artisan communities and creative professionals . With innovative positioning and proactive interventions he has created a basis for the maintenance of time honored legacy industries in an era of in dustrial mass production and globalization.

Mr. Sethi has moved effortlessly from one discipline to another with his consistent vision for cross cultural and intermedial curatorial and scenographic practices creati ng some of the most memorable artistic endeavors setting world standards.
His formative years were spent in Paris working with Pierre Cardi n, and was mentored by designers like Ray and Charles Eames and eminent Gan dhians like Mrs Chottapadhya and Pupul Jayakar who encouraged him to direct his talents to India. This also underlies his creation of Sarthi (Friends of artists in need) and The Asian Heritage Foundation, currently working to establish SADAK (The South Asian Design and Arts & Technology Centre), in New Delhi, and the brand ‘Jiyo’ Creative & Cultural Industries Pvt. Ltd. owned by artists and craftsperson of India.

He has designe d and curated award-winning exhibitions and events in Asia, Europe, Canada and America, for the United Nations and various international institutions. His three exhibitions for the Smithsonian Institutions in 1985/86 won him the tribute of being referred to as “India’s answer to Diaglieff” from the New York Times art critic John Russell. Two of these exhibitions, Aditi and The Mela, were perhaps “the most highly acclaimed exhibitions in the histo ry of the Smithsonian”. The third, a path-breaking exhibition, The Golden E ye at the Cooper-Hewitt, National Museum of Design, New York, brought leadi ng Western architects together with traditional Indian craftsmen to create unique prototypes for a global marketplace. He returned to the Smithsonian in 2004 to scenograph the unprecedented Silk Route Festival involving artis ts in over 22 countries.

Among other accomplishments of Mr. Seth i are his works with the legendary Joan Littlewood on film and events, and two documentaries for the BBC and was the artistic advisor to Peter Brooks Mahabharata. He has created and directed the play India! Mother-Daughter, F ather-Son on traditional systems of transmission for Ariane Mnouchekine and the Theatre Du Soleil in Paris and in India. Mr. Sethi has worked with env ironmentalists and crafts persons in 30 different countries to create the 7 0,000 square-foot multicultural Basic Needs Pavilion, which the German pres s hailed as the apex of EXPO 2000/Hannover (the Year 2000 World Fair in Ger many).

Mr. Sethi was appointed the chief scenographer, goodwill ambassador and member of the Senate committee for the Universal Forum of Cu ltures 2004 at Barcelona. He also conceived, designed and produced a partic ipatory installation titled Sky of Aspirations, Tree of Life micro credit w orkshop developed in several continents and installed in Barcelona.
In 2002-2004, Mr. James Wolfensohn, President-World Bank invited him to act as “mentor and prime mover of the Bank, towards policies to integrate support for culture as an intrinsic part of poverty reduction and developme nt of arts, crafts and design industries in developing countries”.

In 2006-2007, Mr. Sethi steered a Task Force for Cultural and Creative I ndustries in the Planning Commission Govt. of India, submitting a three-vol ume comprehensive blueprint of the creative sector, “Past Forward – Future of India’s Creativity.” He has also been on the Board of Directors of the C entral Cottage Industries and the Advisor to rural Industries in the Minist ry of Panchayati Raj, and on the Board for the Tourism Ministry, Govt. of I ndia. He is a member of the Central Advisory Board on Culture, Government o f India.

He has conceived and curated numerous installations and displays combining various media as well as created and designed special a rt works installations and architectural spaces around India and different parts of the world.

Mr Sethi is the first Asian artist chosen by Louis Vuitton to create special window installations across the globe as a part of an on-going creative exchange, positioning traditional practices o f skilled communities of India – on an international platform. Among his ot her on-going projects are directing the Art Programme for the new Terminal 2 at the Mumbai International Airport and the Hyatt Chennai Art Collection.


Publications and Out reach Yeh Bhumi-silent majority on site specific solutions for communally c ontentions sites, Aditi-celebration of rites of passage in Rural India, Smi thsonian Press. Touche-multi disciplinary exploration on intangible heritag e, Sanjha Safar-federalism in India, Sangram Aur Azadi-intermedial event on India’s first freedom struggle.

Lectured in Univer sities and Forums around the world including Princeton, Harvard, IITs, Desi gn Institutes, International Conferences etc.

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