| | Brand YOU - Deep Insights on why your
Personal Brand Ma
tters
The goal of this session is to teach you how to build a uni
que personal brand in a few simple and actionable steps, which are benefici
al for beginners and pros alike. You'll learn how to position your brand fo
r success, beat your competitors with savvy tactics, and end up with a beau
tiful visual brand that you can sum up in a few words. Whether you're build
ing a personal brand from scratch or improving one that already exists, thi
s session is designed just for you.
SPEAKER
Head - Brand and Communications,
Great Lakes Institute of Management
An expert in brand bui
lding, strategic communications, and public relations, Yash Merchant has a
proven track record of nurturing brands across industries. During his assoc
iations with Woxen University and Citibank, he was responsible for digital
transformation, strategic partnerships, and overall business development. C
urrently, as Head-Branding and Communications at Great Lakes Institute of M
anagement, Yash plays a pivotal role in building the institution’s reputati
on as a thought leader in the Indian business school landscape, while also
ensuring the university’s visibility in geographies such as North America a
nd parts of Europe. He holds a BBA from FLAME, an MBA from Woxsen School of
Business, and a Post Graduate Certificate in Strategic Marketing and Commu
nications from Nanyang Business School (NTU, Singapore). | |
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