 | Prof. Sankar Sen is the Lawrence and Ca
rol Zicklin Chair in Corporate Integrity and Governance and Professor of Ma
rketing at the Baruch College/City University of New York. Prof. Sen receiv
ed his Ph.D. from the Wharton School of the University of Pennsylvania and
has held full-time or visiting positions at Temple University, New York Uni
versity, Boston University, and the Sasin School of Management at Chulalong
korn University.
Prof. Sen's primary research interest lies at
the intersection of sustainability and consumer behavior. In particular, h
e investigates when, how, and why consumers and employees respond to compan
ies' sustainability/ corporate social responsibility endeavors. More genera
lly, Prof. Sen is interested in prosocial behaviors, social marketing, and
moral perspectives on consumption behavior. Sen's research has appeared in
both academic and practitioner journals. He has consulted with numerous com
panies, and his research has been cited in various media outlets. He has pr
esented his research in the academic, company, and industry forums worldwid
e, and his book, Leveraging Corporate Responsibility: The Stakeholder Route
to Maximizing Business and Social Value, was published by Cambridge Univer
sity Press.
Prof. Sen is an associate editor at the Journal of
Consumer Psychology and serves on the editorial boards of Journal of Consu
mer Research, Journal of Marketing, Journal of Public Policy and Marketing,
Academy of Marketing Science Review, and Corporate Reputation Review. Prof
.Sen teaches at the undergraduate, MBA/MS, Executive MBA/MS, and Ph.D. leve
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