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CATEGORIES:Webinars
CREATED:20211120T121118
SUMMARY:International Research Seminar Series - Session 05 | Neuromarketing and Consumer Behavior
DESCRIPTION:!----&gt; (https://us06web.zoom.us/webinar/register/WN_Vr78xQewQGWXEEz-R2gU
 OA)Prof. Zubin Sethna is a full-tenured Professor of Entrepreneurial Market
 ing and Consumer Behaviour. In 2020, he was appointed by the World Economic
  Forum in Davos as an 'Expert in Entrepreneurship, The Future of Consumptio
 n and Family Businesses'.\n\n Prof. Sethna is the Editor-in-Chief of the pr
 estigious Journal of Research in Marketing and Entrepreneurship and regular
 ly reviews various other marketing and entrepreneurship journals. He is a q
 ualified marketing practitioner as well as an entrepreneur. He has successf
 ully launched six businesses (one of which won a UK National Award), and in
  his capacity, as Managing Consultant at Baresman Consulting, he has integr
 ated marketing strategy/communications with management consultancy and trai
 ning for numerous organisations internationally, and across a variety of in
 dustry sectors (Healthcare, Professional Services, Music, Travel, Manufactu
 ring, Retail, IT, Education and 'cottage' industries).\n\n He has written t
 wo of the UK and Europe's bestselling books in 'Consumer Behaviour' (publis
 hed by SAGE, 2016, 2019, and forthcoming in 2022) and Entrepreneurial Marke
 ting Global Perspectives (Emerald, 2013; SAGE, 2022).\n\n Prof. Sethna has 
 researched in the UK, Europe, India, and China and has raised external fund
 ing of over £700k for various academic projects. He is Co-chair of the Acad
 emy of Marketing's Special Interest Group on 'Entrepreneurial and Small Bus
 iness Marketing' and has been invited to conduct keynote lectures at HE ins
 titutions in the UK, EU, China, and India. In 2017, he was unanimously elec
 ted to become a member of the advisory board of the acclaimed Global Resear
 ch Conference on Marketing and Entrepreneurship and is an International Boa
 rd Director for the World Zoroastrian Chamber of Commerce (WZCC).<a style="
 margin: 0; padding: 0;" href="https://m.youtube.com/playlist?list=PLCccI6uC
 TLdnWN3OHCP4M2E7t1meA_YU8" target="_blank" rel="noopener noreferrer"></a> (
 https://us06web.zoom.us/webinar/register/WN_Vr78xQewQGWXEEz-R2gUOA)<a style
 ="margin: 0; padding: 0;" href="https://www.facebook.com/FlameUniversity" t
 arget="_blank" rel="noopener noreferrer"></a> (https://instagram.com/flameu
 niversity/)<a style="margin: 0; padding: 0;" href="https://twitter.com/flam
 euniversity" target="_blank" rel="noopener noreferrer"></a> (https://www.li
 nkedin.com/company/flameuniversity/)<a style="margin: 0; padding: 0;" href=
 "https://www.youtube.com/user/FLAMEUniversity/" target="_blank" rel="noopen
 er noreferrer"></a> 
X-ALT-DESC;FMTTYPE=text/html:<table border="0" width="100%" cellspacing="0" cellpadding="0" bgcolor="#ff
 ffff"><tbody><tr><td align="center" valign="top"><table style="width: 750px
 ;" border="0" width="750" cellspacing="0" cellpadding="0" align="center"><t
 body><tr><td align="center" valign="top" bgcolor="#23466d">!----&gt;<table 
 border="0" width="750" cellspacing="0" cellpadding="0" align="center"><tbod
 y><tr><td align="left" valign="top"><a style="margin: 0; padding: 0;" href=
 "https://us06web.zoom.us/webinar/register/WN_Vr78xQewQGWXEEz-R2gUOA" target
 ="_blank" rel="noopener noreferrer"><img style="display: block;" title="" s
 rc="http://eduswami.com/mailer/flame_university/250921/img-top-4-v2.png" al
 t="" width="750" height="961" border="0" /></a></td></tr><tr><td style="fon
 t-family: 'Roboto', sans-serif; color: #fff; line-height: 22px; font-weight
 : 400; text-align: justify; font-size: 16px; padding: 21px 68px 20px 68px;"
  align="left" valign="top"><strong>Prof. Zubin Sethna</strong> is a full-te
 nured Professor of Entrepreneurial Marketing and Consumer Behaviour. In 202
 0, he was appointed by the World Economic Forum in Davos as an 'Expert in E
 ntrepreneurship, The Future of Consumption and Family Businesses'.<br /><br
  /> Prof. Sethna is the Editor-in-Chief of the prestigious Journal of Resea
 rch in Marketing and Entrepreneurship and regularly reviews various other m
 arketing and entrepreneurship journals. He is a qualified marketing practit
 ioner as well as an entrepreneur. He has successfully launched six business
 es (one of which won a UK National Award), and in his capacity, as Managing
  Consultant at Baresman Consulting, he has integrated marketing strategy/co
 mmunications with management consultancy and training for numerous organisa
 tions internationally, and across a variety of industry sectors (Healthcare
 , Professional Services, Music, Travel, Manufacturing, Retail, IT, Educatio
 n and 'cottage' industries).<br /><br /> He has written two of the UK and E
 urope's bestselling books in 'Consumer Behaviour' (published by SAGE, 2016,
  2019, and forthcoming in 2022) and Entrepreneurial Marketing Global Perspe
 ctives (Emerald, 2013; SAGE, 2022).<br /><br /> Prof. Sethna has researched
  in the UK, Europe, India, and China and has raised external funding of ove
 r £700k for various academic projects. He is Co-chair of the Academy of Mar
 keting's Special Interest Group on 'Entrepreneurial and Small Business Mark
 eting' and has been invited to conduct keynote lectures at HE institutions 
 in the UK, EU, China, and India. In 2017, he was unanimously elected to bec
 ome a member of the advisory board of the acclaimed Global Research Confere
 nce on Marketing and Entrepreneurship and is an International Board Directo
 r for the World Zoroastrian Chamber of Commerce (WZCC).</td></tr><tr><td st
 yle="padding-top: 30px; padding-bottom: 30px;" align="center" valign="top">
 <a style="margin: 0; padding: 0;" href="https://m.youtube.com/playlist?list
 =PLCccI6uCTLdnWN3OHCP4M2E7t1meA_YU8" target="_blank" rel="noopener noreferr
 er"><img style="display: block;" title="" src="http://eduswami.com/mailer/f
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 lank" rel="noopener noreferrer"><img style="display: block;" title="" src="
 http://eduswami.com/mailer/flame_university/260721/button.png" alt="" width
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 ding: 0;" href="https://instagram.com/flameuniversity/" target="_blank" rel
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DTSTAMP:20260826T122622
DTSTART;TZID=Asia/Kolkata:20210930T181500
SEQUENCE:0
TRANSP:OPAQUE
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