PROGRAM INTRODUCTION
Business-to-Business Marketing is the process of understanding, creating, and delivering custome r value, thereby building and sustaining profitable relationships with targ eted business markets and customers. Business markets are significantly lar ger than consumer markets, and they offer a variety of career opportunities , especially to marketing professionals. Further, a close understanding of business markets/customers is essential for strategic planning and hence is a requirement for top management executives/aspirants in a business market ing firm. Business customers and traditional consumers do not buy the same way; they are driven by different impulses and respond to different approac hes. Business buyers behave differently, and it's time we marketed to them differently. B2B and B2C marketing satisfy their respective customers' need s and wants in different ways. B2B product development is driven by technol ogical progress, B2C driven by fashion and trends. B2B purchases are often a considered, group decision while B2C purchases are personal and more impu lsive. This program aims to develop a distinctive understanding of Business -to-Business Marketing among students in the field of Marketing Management. This program will aim to ensure the students appreciate the differences in the expectations of business customers vis-a-vis end consumers.
The program will enable the participants to evaluate customer value proposition s in business markets and will also enable the participants to apply the sa me concepts while evaluating and analyzing the business customer segments a nd strategies for marketing communications.
PROGRAM DATES
16 August - 20 August
2021
7 PM to 9 PM< div class="pdate-section">
23 August - 27 August 2021 7 PM to 9 PM