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BEGIN:VEVENT
UID:b0881577337b97f58cc2d1a5876d98ab
CATEGORIES:Seminars & Workshops
CREATED:20211120T121117
SUMMARY:Seminar on "Effect of Mortality Salience and Message Framing on  Health-Related Compliance Behavior" by Dr. Preetha Menon, Head  - Department of Media and Journalism, FLAME University
DESCRIPTION:This study uses Terror Management Health Model (TMHM) to predict health-rel
 ated compliance behaviors of people in a pandemic using message framing. We
  posit that people when primed with mortality salience, respond better to n
 egatively framed messages as compared to positively framed messages. In two
  cascading studies including a laboratory experiment (N9) and one field ex
 periment (N= 317), we test for the main effects of positive/negative messag
 e frames and their interactive effect with mortality salience on adherence 
 to health-related compliance behaviors. Consumers whose decisions are motiv
 ated by their need to avoid death (and improve their well-being), are found
  to be more receptive to negatively framed messages. In the wake of the on-
 going COVID 19 pandemic that has claimed over one million lives, this study
  provides direction to health-related messages. This study will help in red
 ucing the spread of the novel coronavirus through effective communication m
 essages directed to motivate consumers towards health behaviors.\n \nZoom l
 ink: https://flameuniversity.zoom.us/j/94598643987\n \nMeeting ID: 94598643
 987\n\nPasscode: 994414\n \nEagerly awaiting to meet you online!\n
X-ALT-DESC;FMTTYPE=text/html:<p style="font-weight: 400;">This study uses Terror Management Health Model
  (TMHM) to predict health-related compliance behaviors of people in a pande
 mic using message framing. We posit that people when primed with mortality 
 salience, respond better to negatively framed messages as compared to posit
 ively framed messages. In two cascading studies including a laboratory expe
 riment (N9) and one field experiment (N= 317), we test for the main effect
 s of positive/negative message frames and their interactive effect with mor
 tality salience on adherence to health-related compliance behaviors. Consum
 ers whose decisions are motivated by their need to avoid death (and improve
  their well-being), are found to be more receptive to negatively framed mes
 sages. In the wake of the on-going COVID 19 pandemic that has claimed over 
 one million lives, this study provides direction to health-related messages
 . This study will help in reducing the spread of the novel coronavirus thro
 ugh effective communication messages directed to motivate consumers towards
  health behaviors.</p><p style="font-weight: 400;"> </p><p style="font-weig
 ht: 400;">Zoom link: <a href="https://flameuniversity.zoom.us/j/94598643987
 ">https://flameuniversity.zoom.us/j/94598643987</a></p><p style="font-weigh
 t: 400;"> </p><p style="font-weight: 400;">Meeting ID: 94598643987</p><p st
 yle="font-weight: 400;"><br />Passcode: 994414</p><p style="font-weight: 40
 0;"> </p><p style="font-weight: 400;">Eagerly awaiting to meet you online!<
 /p>
DTSTAMP:20260411T055846
DTSTART;TZID=Asia/Kolkata:20201217T171500
SEQUENCE:0
TRANSP:OPAQUE
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