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UID:99b9e90eb11111881ecf7ca9b878527d
CATEGORIES:Founders Talk Series
CREATED:20211120T121117
SUMMARY:Founders Talk -15 | The Way of Value SaaS
DESCRIPTION:Founders Talk - 15 | The Way of Value SaaSWednesday, September 02, 2020 | 5
 pm to 6pm IST\nMr. Thiyagarajan Maruthavanan | Partner, Upekkha - Value Saa
 S Catalyst\nValue SaaS is the mindset of building software as a subscriptio
 n business in a capital-efficient way from the get-go. Value SaaS is differ
 ent from the Vanity Saas mindset which chases vanity metrics of business bu
 ilding and usually requires $5-6 of investment for creating $1 in revenue. 
 \nLarge amounts of early funding lock startups into directions where produc
 t-market-fit and go-to-market may not be aligned. This causes premature sca
 ling of marketing and sales with high churn and low conversion. When the fu
 nding runs out, the startup is unable to survive. When founders fail to rea
 ch high scale vanity metrics due to the large amounts raised, they are ofte
 n forced out of their companies. Founders dilute too much too fast. Financi
 al outcomes for 80% of founders are near-zero due to dilution, deal provisi
 oning, forced exit, forced M&amp;A. Value SaaS startups avoid all these com
 plexities by staying frugal while finding product-market-fit and build a st
 rong go-to-market, to reach their mode of sustainable profitability. When r
 aising capital they focus on return on invested capital and are less focuse
 d on just getting an exit.\nIn Value SaaS model, founders create highly val
 uable outcomes for all stakeholders - customers, employees, investors, and 
 themselves because they are in control of their business. \n REGISTER NOW (
 https://us02web.zoom.us/webinar/register/9615985071977/WN_OSp7T9iESl69GEqOB
 nlCug)Speaker ProfileAn entrepreneur, product leader, and M&amp;A strategis
 t, Rajan is a SaaS Expert, who has worked closely with more than 100+ SaaS 
 Founders. He was a Product Manager, Head of Product, and also Innovation Le
 ader at Intuit, with expertise in putting together high-performance teams t
 o build world-class products that win in existing markets and attack new ma
 rkets. At Upekkha, the B2B SaaS Accelerator, he helps founders craft Value 
 SaaS businesses that are capital efficient and generate strategic growth th
 rough M&amp;A. Rajan recently authored the Value SaaS Basecamp Guide which 
 was rated #1 by Amazon India in the Business Book category last year. He wa
 s also the founding board member of 'StartupBridge India', a startup think 
 tank to increase cross border M&amp;A. Rajan is an alumnus of IIIT-H and ha
 s a Bachelor’s degree in Computer Science Engineering. He is tremendously p
 assionate about working with founders building great products, and roots fo
 r those building global brands from India. \n
X-ALT-DESC;FMTTYPE=text/html:<div class="row"><div class="col-md-4"><h4><strong>Founders Talk - 15 | The
  Way of Value SaaS</strong></h4><p class="web-date" style="margin: 20px 0px
  20px 0px;"><span style="background: padding: 10px;"><img style="float: lef
 t;" src="http://www.flame.edu.in/images/webinars/founders-talk/date-time.jp
 g" /><strong>Wednesday, September 02, 2020 | 5pm to 6pm IST</strong></span>
 </p><p class="webinar-spek" style="color: #f7a703;"><span class="webinar-sp
 ek" style="color: #f7a703;"><img style="float: left;" src="http://www.flame
 .edu.in/images/webinars/founders-talk/Speaker.jpg" /></span><strong>Mr. Thi
 yagarajan Maruthavanan | Partner, Upekkha - Value SaaS Catalyst</strong></p
 ></div><div class="col-md-2"><img class="img-speak" style="border: 0px soli
 d #f7a703; border-radius: 25%;" src="images/webinars/founders-talk/Thiyagar
 ajan-Maruthavanan.jpg" /></div><div class="col-md-6"><div class="web-desc" 
 style="padding: 10px 0px 0px 0px;"><div><p>Value SaaS is the mindset of bui
 lding software as a subscription business in a capital-efficient way from t
 he get-go. Value SaaS is different from the Vanity Saas mindset which chase
 s vanity metrics of business building and usually requires $5-6 of investme
 nt for creating $1 in revenue. </p><p>Large amounts of early funding lock s
 tartups into directions where product-market-fit and go-to-market may not b
 e aligned. This causes premature scaling of marketing and sales with high c
 hurn and low conversion. When the funding runs out, the startup is unable t
 o survive. When founders fail to reach high scale vanity metrics due to the
  large amounts raised, they are often forced out of their companies. Founde
 rs dilute too much too fast. Financial outcomes for 80% of founders are nea
 r-zero due to dilution, deal provisioning, forced exit, forced M&amp;A. Val
 ue SaaS startups avoid all these complexities by staying frugal while findi
 ng product-market-fit and build a strong go-to-market, to reach their mode 
 of sustainable profitability. When raising capital they focus on return on 
 invested capital and are less focused on just getting an exit.</p><p>In Val
 ue SaaS model, founders create highly valuable outcomes for all stakeholder
 s - customers, employees, investors, and themselves because they are in con
 trol of their business. </p><a class="button subbutton btn btn-default   re
 si-btn" style="border-radius: 0  10px 10px 0;" href="https://us02web.zoom.u
 s/webinar/register/9615985071977/WN_OSp7T9iESl69GEqOBnlCug" target="_blank"
  rel="noopener noreferrer"> REGISTER NOW</a></div></div></div></div><div cl
 ass="row"><div class="col-md-12"><h4>Speaker Profile</h4><p>An entrepreneur
 , product leader, and M&amp;A strategist, Rajan is a SaaS Expert, who has w
 orked closely with more than 100+ SaaS Founders. He was a Product Manager, 
 Head of Product, and also Innovation Leader at Intuit, with expertise in pu
 tting together high-performance teams to build world-class products that wi
 n in existing markets and attack new markets. At Upekkha, the B2B SaaS Acce
 lerator, he helps founders craft Value SaaS businesses that are capital eff
 icient and generate strategic growth through M&amp;A. Rajan recently author
 ed the Value SaaS Basecamp Guide which was rated #1 by Amazon India in the 
 Business Book category last year. He was also the founding board member of 
 'StartupBridge India', a startup think tank to increase cross border M&amp;
 A. Rajan is an alumnus of IIIT-H and has a Bachelor’s degree in Computer Sc
 ience Engineering. He is tremendously passionate about working with founder
 s building great products, and roots for those building global brands from 
 India. </p></div></div>
DTSTAMP:20260430T004257
DTSTART;TZID=Asia/Kolkata:20200902T170000
DTEND;TZID=Asia/Kolkata:20200902T180000
SEQUENCE:0
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