BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT UID:bb6cced02744a46a9349c54a833b6706 CATEGORIES:Lecture / Reading / Talk CREATED:20211120T121115 SUMMARY:"The Effects of Corporate Social Responsibility and Corporate Culture in Securing Frontline Service Employee Support during a Product-Harm Crisis" - A Talk by Dr. Aniruddha Pangarkar DESCRIPTION:The Centre for Experimental Social Sciences (CESS) Nuffield - FLAME Univers ity is pleased to welcome Dr. Aniruddha Pangarkar(PhD, Texas Tech Universit y, MBA, Thunderbird School of Global Management), Assistant Professor of St rategic Marketing at MICA. Dr. Pangarkar  will be giving a talk titled "The Effects of Corporate Social Responsibility and Corporate Culture in Securi ng Frontline Service Employee Support during a Product-Harm Crisis."\nAbstr actFirms are vulnerable to the effects of product harm-crises which can imp act their brand image, reputation, and credibility. This empirical paper lo oks at antecedents and factors that can lead to frontline service employee support when firms are faced with a product-harm crisis. Social exchange th eory, with its focus on reciprocal exchanges, is used to enlighten how firm s can provide employees with conducive working conditions, empowerment, job support, and task-variety, and in turn employees reciprocate through demon strating unanimity and unflinching support during difficult situations. Thr ough data collected from 332 frontline service employees, it is found that job satisfaction and organizational citizenship behavior fully mediate the link between perceived organizational support and employee support during a product-harm crisis. Additionally, it is found that employee association w ith substantive corporate social responsibility policies leads to greater s upport during a product-harm crisis. Implications for researchers and pract itioners that will enable organizations to identify loyal employees, reduce work ambiguity in their work environments resulting in lower turnover, and focus on the type of cause-related initiatives to implement, are presented .\nBioDr. Aniruddha Pangarkar (PhD, Texas Tech University, MBA, Thunderbird School of Global Management) is a Marketing scholar, whose scope of resear ch transcends areas such as the effects of a product-harm crisis on frontli ne service employees, the factors that contribute to consumers purchasing l uxury goods in emerging markets thereby engaging in conspicuous consumption , and the effects of cultural distance on market entry strategies of firms. \nDr. Pangarkar’s research has been presented at the top conferences in the world such as American Marketing Association’s (AMA) Summer and Winter con ferences, Society for Marketing Advances (SMA), and the prestigious Academy of International Business (AIB) Emerging Markets conference held in Boston in 2017. He is among the very few research scholars who has presented a pa per each year at the AMA Summer and Winter conferences during his PhD studi es. Dr. Pangarkar has extensive teaching experience and has taught classes such as Introduction to Marketing, International Marketing, and Services Ma rketing to students in the United States and secured excellent teaching eva luations and ratings in these. Many of his students are working in Fortune 500 companies all over the world.\nPrior to starting his PhD, Dr. Pangarkar worked for 15 years in the United States, UK and India in the areas of pro ject management, consulting, market research, and strategic planning, Dr. P angarkar’s global work experience has all been in senior leadership roles f or Fortune 500 companies such as Avaya, Credit Suisse, and Bank of New York Mellon in the US, UK, and India. Dr. Pangarkar also has a full-time MBA de gree from Thunderbird School of Global Management in AZ, USA, ranked #1 for International Business worldwide. Dr. Pangarkar has traveled to 18 differe nt countries and has lived and worked in 3 different continents- Asia, Euro pe, and North America. Dr. Pangarkar considers himself a truly global citiz en and looks forward to developing young leaders and top research scholars. \n X-ALT-DESC;FMTTYPE=text/html:

The Centre for Experimental Social Sciences (CESS) Nuffield - FLAME Univ ersity is pleased to welcome Dr. Aniruddha Pangarkar(PhD, Texas Tec h University, MBA, Thunderbird School of Global Management), Assistant Prof essor of Strategic Marketing at MICA. Dr. Pangarkar  will be givin g a talk titled "T< strong>he Effects of Corporate Social Responsibility and Corporate Culture in Securing Frontline Service Employee Support during a Product-Harm Crisis ."

Abstract

Firms are vulnerable to the effects of product harm-crises which ca n impact their brand image, reputation, and credibility. This empirical pap er looks at antecedents and factors that can lead to frontline service empl oyee support when firms are faced with a product-harm crisis. Social exchan ge theory, with its focus on reciprocal exchanges, is used to enlighten how firms can provide employees with conducive working conditions, empowerment , job support, and task-variety, and in turn employees reciprocate through demonstrating unanimity and unflinching support during difficult situations . Through data collected from 332 frontline service employees, it is found that job satisfaction and organizational citizenship behavior fully mediate the link between perceived organizational support and employee support dur ing a product-harm crisis. Additionally, it is found that employee associat ion with substantive corporate social responsibility policies leads to grea ter support during a product-harm crisis. Implications for researchers and practitioners that will enable organizations to identify loyal employees, r educe work ambiguity in their work environments resulting in lower turnover , and focus on the type of cause-related initiatives to implement, are pres ented.

Bio

Dr. Aniruddha Pangarkar (PhD, Tex as Tech University, MBA, Thunderbird School of Global Management) is a Mark eting scholar, whose scope of research transcends areas such as the effects of a product-harm crisis on frontline service employees, the factors that  contribute to consumers purchasing luxury goods in emerging markets thereby engaging in conspicuous consumption, and the effects of cultural distance on market entry strategies of firms.

Dr. Pangarkar’s research has bee n presented at the top conferences in the world such as American Marketing Association’s (AMA) Summer and Winter conferences, Society for Marketing Ad vances (SMA), and the prestigious Academy of International Business (AIB) E merging Markets conference held in Boston in 2017. He is among the very few research scholars who has presented a paper each year at the AMA Summer an d Winter conferences during his PhD studies. Dr. Pangarkar has extensive te aching experience and has taught classes such as Introduction to Marketing, International Marketing, and Services Marketing to students in the United States and secured excellent teaching evaluations and ratings in these. Man y of his students are working in Fortune 500 companies all over the world.< /p>

Prior to starting his PhD, Dr. Pangarkar worked for 15 years in the U nited States, UK and India in the areas of project management, consulting, market research, and strategic planning, Dr. Pangarkar’s global work experi ence has all been in senior leadership roles for Fortune 500 companies such as Avaya, Credit Suisse, and Bank of New York Mellon in the US, UK, and In dia. Dr. Pangarkar also has a full-time MBA degree from Thunderbird School of Global Management in AZ, USA, ranked #1 for International Business world wide. Dr. Pangarkar has traveled to 18 different countries and has lived an d worked in 3 different continents- Asia, Europe, and North America. Dr. Pa ngarkar considers himself a truly global citizen and looks forward to devel oping young leaders and top research scholars.

DTSTAMP:20261012T111511 DTSTART;TZID=Asia/Kolkata:20181011T123000 DTEND;TZID=Asia/Kolkata:20181011T133000 SEQUENCE:0 TRANSP:OPAQUE END:VEVENT END:VCALENDAR