BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT UID:32a4f0600ab229d9ff16e6fb55f2b169 CATEGORIES:Lecture / Reading / Talk CREATED:20211120T121114 SUMMARY:"What is Branding, Brand Development and It's Importance With Reference to Media and Advertising Industry" - A Talk by Mr. Sonal Dabral, Group Chief Creative Officer and Vice Chairman, Ogilvy & Mather India DESCRIPTION:\n\nMr. Sonal Dabral was born in India and studied Visual Communications at India’s foremost design school, the National Institute of Design. Instead of making him the next Paul Rand or Tibor Kalman, the universe had other de signs and threw him into a career in advertising and he is Deeply passionat e about Advertising, Blackjack and Single Malts. \n\n\nHe joined Ogilvy Mum bai in 1991 and, in partnership with Mr. Piyush Pandey, drove the agency fr om creative anonymity to India’s No.1 creative agency. Then came Ogilvy Kua la Lumpur in 1999. Within three years as the ECD, Mr. Sonal Dabral helped O gilvy turn into the most awarded agency and one of the top creative offices in Asia.  In 1999 the Times Of India, a leading Indian newspaper had named  Mr. Sonal Dabral as one of the 50 young Indians who will lead India into t he next century. Perhaps to keep that promise he returned to India in 2011 as the Chairman and Chief Creative Officer of DDB Mudra Group. \n\n\nMr. So nal Dabral is also a very popular speaker and has spoken at major festivals like Spikes Asia, Dubai Lynx, Cristal Advertising Festival, Turkey, LIA, b esides numerous engagements across Asia. He successfully woke up a sleepy a udience in Taiwan by singing an impromptu Bollywood song during a presentat ion sometime in 2005.\n \n In his earlier avatar, Mr. Sonal Dabral has been a popular TV host on prime time television, a Bollywood scriptwriter and h as also been channelling his passion for films into directing ad films. His future plans include being a filmmaker on weekdays and a Pro Blackjack pla yer on weekends. \n\n\nOgilvy & Mather is a New York City-based adverti sing, marketing and public relations agency. It started as a London adverti sing agency founded in 1850 by Edmund Mather, which in 1964 became known as Ogilvy & Mather after merging with a New York City agency that was fou nded in 1948 by David Ogilvy. It is part of the WPP Group, which is by reve nue one of the largest marketing and communications companies in the world. The agency is known for its work with Dove, American Express, and IBM. \n\ n\nOgilvy & Mather was built on Ogilvy's principles, in particular, tha t the function of advertising is to sell and that successful advertising fo r any product is based on information about its consumer. His entry into th e company of giants started with several iconic campaigns: "The man in the Hathaway shirt" with his aristocratic eye patch; "The man from Schweppes is here" introduced Commander Whitehead, the elegant, bearded Brit, bringing Schweppes (and "Schweppervesence") to the United States.; "At 60 miles an h our the loudest noise in this new Rolls-Royce comes from the electric clock "; and "Pablo Casals is coming home – to Puerto Rico", a campaign that Ogil vy said helped change the image of a country and was his proudest achieveme nt. "Only Dove is one-quarter moisturizing cream". This campaign helped Dov e become the top selling soap in the U.S. \n X-ALT-DESC;FMTTYPE=text/html:



Mr. Sonal Dabral was born in India and studied Visual Commun ications at India’s foremost design school, the National Institute of Desig n. Instead of making him the next Paul Rand or Tibor Kalman, the universe h ad other designs and threw him into a career in advertising and he is Deepl y passionate about Advertising, Blackjack and Single Malts. 


He joined Ogilvy Mumbai in 1991 and, in partnership with Mr. Piyush Pand ey, drove the agency from creative anonymity to India’s No.1 creative agenc y. Then came Ogilvy Kuala Lumpur in 1999. Within three years as the ECD, Mr . Sonal Dabral helped Ogilvy turn into the most awarded agency and one of t he top creative offices in Asia.  In 1999 the Times Of India, a leading Ind ian newspaper had named Mr. Sonal Dabral as one of the 50 young Indians who will lead India into the next century. Perhaps to keep that promise he ret urned to India in 2011 as the Chairman and Chief Creative Officer of DDB Mu dra Group. 


Mr. Sonal Dabral is also a very popular speake r and has spoken at major festivals like Spikes Asia, Dubai Lynx, Cristal A dvertising Festival, Turkey, LIA, besides numerous engagements across Asia. He successfully woke up a sleepy audience in Taiwan by singing an imprompt u Bollywood song during a presentation sometime in 2005.

In hi s earlier avatar, Mr. Sonal Dabral has been a popular TV host on prime time television, a Bollywood scriptwriter and has also been channelling his pas sion for films into directing ad films. His future plans include being a fi lmmaker on weekdays and a Pro Blackjack player on weekends. 


Ogilvy & Mather is a New York City-based advertising, marketing and  public relations agency. It started as a London advertising agency founded in 1850 by Edmund Mather, which in 1964 became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by Davi d Ogilvy. It is part of the WPP Group, which is by revenue one of the large st marketing and communications companies in the world. The agency is known for its work with Dove, American Express, and IBM. 


Ogilv y & Mather was built on Ogilvy's principles, in particular, that the fu nction of advertising is to sell and that successful advertising for any pr oduct is based on information about its consumer. His entry into the compan y of giants started with several iconic campaigns: "The man in the Hathaway shirt" with his aristocratic eye patch; "The man from Schweppes is here" i ntroduced Commander Whitehead, the elegant, bearded Brit, bringing Schweppe s (and "Schweppervesence") to the United States.; "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"; and " Pablo Casals is coming home – to Puerto Rico", a campaign that Ogilvy said helped change the image of a country and was his proudest achievement. "Onl y Dove is one-quarter moisturizing cream". This campaign helped Dove become the top selling soap in the U.S. 

DTSTAMP:20260423T153911 DTSTART;TZID=Asia/Kolkata:20171027T053000 DTEND;TZID=Asia/Kolkata:20171027T073000 SEQUENCE:0 TRANSP:OPAQUE END:VEVENT END:VCALENDAR