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Founders Talk - 06 | Building your startup go to market strategy and brand
Wednesday, January 20, 2021, 06:30pm - 07:30pm

Founders Talk - 06 | Building your startup go to market strategy and brand

Wednesday, 20th January, 2021 | 6:30 pm-7:30 pm IST

Dr. Dwarika Prasad Uniyal | Faculty - Marketing & Dean - Faculty of Business

Early days of a startup means doing everything yourself as a founder - be it product development, sales or raising funding. In this session, Dr. Dwarika will share frameworks to develop the go-to-market strategy for startups in its early days. How do you identify and pursue customer acquisition channels? How do you put together a plan with a small budget and limited resources? Join us for this powerpacked session.

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Speaker Profile

Professor Uniyal comes with rich and varied experience of more than 20 years in premier academic institutions and industry. His last assignment was with IIM Kashipur as Assistant Dean where he headed the Dehradun campus and managed the complete spectrum of Executive Education. He was one of the founding faculty members of IIM Kashipur and was instrumental in scaling up its operations. In an academic career spanning over two decades, Professor Uniyal taught at premier Business Schools like MICA, Ahmedabad, SPJIMR, Mumbai and SP Jain School of Global Management in Dubai.

Over the years he has been invited to deliver keynotes lectures and conduct workshops and corporate training programs across US, UK, Middle East, Japan, China, South East Asia and India. As a visiting faculty he has taught at many top business schools across India and abroad. He incubated two companies of his students in the past and ran businesses in retailing and analytics. He is mentor and advisor for many young start-ups. Before he started his academic career, Professor Uniyal dabbled in Radio, advertising and retailing.