Persuasion is the centrepiece of business activity. Customers must be convinced to buy your company’s products or services, employees and colleagues to go along with a new strategic plan or reorganization, investors to buy your stock, and partners to sign the next deal. But despite the critical importance of persuasion, most executives struggle to communicate, let alone inspire.

For details, please visit: https://www.flame.edu.in/academics/executive-education/mdp/communicating-through-storytelling