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CONNEXIONS - Webinar 05 | Design of Business
Saturday, October 23, 2021, 05:00pm - 06:00pm

Mr. Shashank Deshpande | Managing Partner, Pentathlon Ventures Co-Founder/CBO,

Designing products & services that are desirable, usable & viable is a daunting challenge faced by most companies. Attracting new customers and retaining them requires significant thinking & planning by the organization in various areas of user-centric innovation & business strategies. Increasingly organizations are turning towards understanding the user and customer-driven mindsets to ensure competitive advantage, stay profitable and improved satisfaction of the product or the service. Design of business approaches this problem by bridging the customer desirability and business-model viability phases. It’s important that every product manager in the organization understands and applies design thinking coupled with business viability to digitally transform and disrupt the business. This talk aims to understand the role of the business designer to apply:
1) Design thinking to discover customer insights
2) Product thinking to design innovative products or services, and
3) Business thinking to deliver business value

Speaker Profile

Shashank has 30+ years of experience in crafting user-centric digital transformations, with a unique combination of business understanding, technical acumen, and design thinking. Currently, he is the Managing Partner at Pentathlon Ventures - a boutique venture capital company helping early-stage technology companies scale their business with expertise, eco-system & capital. Prior to Pentathlon Ventures, Shashank was the Chief Design Officer - Asia at Globant. He co-founded Clarice Technologies in 2008 - a niche consulting company focused on User-Centered Design and technology development services to product companies which was acquired by Globant Inc. in May 2015.

Shashank started his career by setting up a consulting company - Quipus Design that was acqui-hired by Frontier Software/Veritas.

He is a regular speaker at usability conferences and teaches at design schools across India. He is co-Founder of HCI Professionals Association of India, Chartered member of TiE & Member of ACM & SIGCHI. Shashank has a degree in Mechanical Engineering and a Masters in Industrial Design from National Institute of Design (NID), Ahmedabad.