About the Program
The course aims to provide students with the understanding of Marketing Concepts. It provides and equips the students with Marketing Tools. It will enable the students to realize the importance of Customer Value and their Customer Behaviour in the context of Marketing Decisions. This course covers the various aspects of Marketing Management. This course helps students in understanding and implementing the concepts of Marketing and understanding the Practices to assist in making Strategic Decisions, in Indian and Global Scenario.
Course Objectives
- Developing an understanding of the Nature, Scope and Purpose of Marketing.
- Familiarization with Major Concepts and Theories of Marketing.
- Understanding of Key Concepts and Elements of Marketing Management and Appreciate the difference between Marketing and Sales.
- To make students learn how the principles and practices are used and extended in the consumer market.
- Establishing the Importance of Marketing to the Overall Organizational Structure.
Faculty

Prof. Gitesh Chavan
Faculty, FLAME UniversityProgram Dates & Time
17th - 27th May, 2022 (Online) | 6:00 pm - 8:30 pm IST.
5th - 14th July, 2022 (In-person)
Application Deadline
6th May, 2022. (Online)
25th June, 2022. (In-person)
Mode of Delivery
Online / In-person.
Course Fee
Rs. 10,000 (all inclusive).
Application Procedure
To apply the applicant must complete the application form at: https://www.flame.edu.in/academics/flame-summer-school/application-form.