FACULTY

Active and accomplished scholars engaging with students

Fellow Programme in Management- Communications | MICA – Ahmedabad

Prof. Chetna Monga
Fellow Programme in Management in Communications from MICA; Master’s in Business Administration from Jaypee Institute of Information Technology and Bachelors of Commerce (Honours) from Delhi University.
Assistant Professor – Advertising & Branding

Prof. Chetna Monga is Assistant Professor at FLAME University. Her total work experience is ten years out of which three were in industry. She was associated with IMT – Ghaziabad, MICA – Ahmedabad and Jaypee Greens – Noida.

She is a Fellow of MICA, Ahmedabad and holds Master’s Degree in Business Administration from Jaypee Institute of Information Technology. Her research areas include topics related to consumer behaviour & decision making, marketing communications, film marketing & audience analysis. Her Doctoral thesis was on ‘Understanding & evaluating the factors influencing the theatrical revenue collection: An empirical study of Hindi commercial feature films’. She has worked with University of Waikato, New Zealand as international scholar.

She is also interested in exploring marketing media in the current era & their effects on society.