Active and accomplished scholars engaging with students

Ph.D. – Management | IIT- Madras

Prof. Preetha Menon
Ph.D. in Management, 2015, IIT, Madras; MMS (Marketing), 2000, Pillai’s Institute of Management Studies & Research, University of Mumbai; PGD Advertising and Marketing, 1998, Xavier Institute of Communication; B.Com, S.I.E.S College of Commerce and Economics, 1997, Mumbai;

Associate Professor - Advertising and Branding

Prof. Preetha Menon is Associate Professor -  Advertising and Branding at FLAME University. She received her Doctorate in Management from IIT Madras. She has completed MMS (Marketing) from University of Mumbai and PGD in Advertising and Marketing from Xavier Institute of Communication. She holds a Bachelor’s Degree in Commerce from SIES College of Commerce and Economics, Mumbai.

Prof. Preetha’s current research includes consumer neuroscience and experimental research on advertising and branding topics. She is well published in international journals of repute like European Journal of Marketing, International Journal of Innovation Science, Media Watch amongst others.

Prior to joining Flame, she was associated with Symbiosis Centre for Behavioural Studies, Symbiosis Institute of Business Management, Great Lakes Institute of Management, Christ University, TCG Communications, Direct Edge and Neptune Advertising. She has been involved in mentoring start-ups for creating workable marketing solutions. She has also worked on consulting assignments for M&M, Bajaj Auto Ltd, Evonix Technologies in consumer insighting, customer value propositions and brand positioning. During her advertising agency stint, she has worked with clients like Taj Hotels, Madura Garments (Louis Phillipe, Van Heusen and Allen Solly) and 3M amongst others.

Books/Journal Articles:  

  • Co-editor of Photography in India: From Archives to Contemporary Practice (Bloomsbury/2019; Routledge/2020).
  • ‘Macro Your Shot: Citizen Scientists go ‘Frogging’ in the Western Ghats and on Social Media’, India Photographed, MurthyNAYAK Foundation, 2020.
  • ‘Whatsapp Good Morning Messages and the Networked Image in India,’ in Indian Photography in Contemporary Times. Ed. Gayatri, Sinha. Delhi: DAG MODERN, 2020. [Co-author]
  • Review essay of ‘Memoire temporelle, comme un mirage’ (Kalpash Lathigra), Source: Thinking through Photography, May issue, 2020.
  • ‘Photographic Art and Technology in Contemporary India’, Journal of Philosophy of Photography, vol. 10, number 1, 2019.
  • Farming on Facebook, Camera-less Food Photography and a New Indian Pastoral, International Journal of E-Politics, vol. 10, issue 2, 2019.
  • ‘The Aesthetics of Contemporary Indian Photography in an ‘Incredible India’’, Journal of Photography and Culture, vol. 11, issue 1, 2018. [Co-author]
  • ‘Introduction’, Photography in India: from Archives to Contemporary Practice. London: Bloomsbury, 2019/Routledge, 2020.
  • ‘On Photography After Photography’, PIX: The Student Issue, February 2018.
  • ‘Food Photography, Pixelated Produce and Cameraless Images: A Photographic Journey from Farmville to Kheti Badi’, in Politics, Protest and Empowerment in Digital Spaces. Ed. Yasmin Ibrahim. Pennsylvania: IGI Global, 2016.
  • ‘EVA International: Still the Barbarians’, Unbound: A Journal of Discourse and Creative Practice, Monsoon edition, 2016.
  • ‘Food, Photography and the Indian Pastoral,’ The International Journal of E Politics, vol.7, issue 2, 2015.
  • ‘Voices from the Field: Funding Scenarios for the Visual Arts in India’, India Foundation for the Arts (IFA), 2013.
  • ‘FOMACS Retrospective - the Story So Far’, the Forum on Migration and Communications and Atlantic Philanthropies, 2012
  • ‘Facing the Truth, Pain & Reconciliation,’ in Televising History: Mediating the Past in Postwar Europe, eds., Gray, Ann and Erin Bell, Basingstroke: Palgrave MacMillan, 2010.
  • ‘In and Out of Competition: Korean Cinema at the Cannes Film Festival,’ Journal of Film and Image Studies, vol. 14, May, 2009.
  • ‘Visible Victims: the Politics of Suffering in Omagh,’ The European Journal of Cultural Studies, vol. 12, no. 3, 2009.
  • ‘All’s Fair in Love and War? Representations of Prison Life in Silent Grace,European Journal of Women’s Studies, vol. 15, no. 4, 2008.
  • ‘Remembering Historical Trauma in Paul Greengrass’s Bloody Sunday,’ History and Memory, vol. 20, Autumn 2007.
  • ‘Caught in the Holy Cross Fire: Ethno-sectarian Conflict in Ardoyne’ in National Cinema, Film History, eds., Kevin Rockett and Martin McLoone, Dublin: Four Courts Press, 2007.
  • ‘From waste to Worth: the Politics of Self-sacrifice in H3’ in National Cinema, Film History, eds., John Hill and Kevin Rockett, Dublin: Four Courts Press, 2006.

Feature Writing & Criticism

  • ‘Varadkar’s Village: Discovering Leo’s Indian Roots’, The Business Post, January 2020.
  • ‘At a Museum for Toilets, Perspectives on Public Sanitation’, The Wire, February 2020.
  • ‘How Frogs on Instagram are Spurring an Unprecedented Collective Documenting of Species’, Huffington Post India, October 2019.
  • ‘Why Don’t Big Tech Companies Listen to Users, Only User Data?, Huffington Post India, May 2019.
  • ‘Hustle Away: The Dawn of an Instagram Work Culture’, The Wire, April 2019
  • ‘The ‘‘Do What You Love’’ Mantra and Co-Option of a Laborious Work Culture’, The Wire, April 2019
  • ‘Turner Prize 2013: A Review’, Kindle Magazine, December edition, 2013.
  • ‘Training days: a filmmaker recounts shooting at a Hindu fundamentalist camp for girls’, The Caravan, August issue, 2013.