Prof. Siddharth Deshmukh
PGDM from MICA, Ahmedabad.
Adjunct faculty - Digital Marketing
Siddharth graduated as a "first MICAn" in 1996 (first batch of MICA’s two-year flagship PGDM) In his most recent foray, he was Associate Dean at MICA in charge of many administrative functions and the Digital Platform and Strategies Area. Before this, Siddharth had been teaching at MICA, and continues to do so today. Siddharth has taught various digital and non-digital courses across institutes: Digital Transformation, Customer Experience Design, Marketing in Digital, and many more.
He co-created MICA's Digital Communication Management (DCM) Specialization along with other MICA faculty. He has mentored over 150 students to convert their ideas into prototypes and potential ventures (this is a six-month project for MICA’s second year PGDM students in lieu of dissertation). Before venturing completely into Academia, Siddharth had over 20 years of work experience in digital, entertainment, telecom and related fields.
Siddharth's first two jobs were with Sony Entertainment Television and AT&T (before it became Idea Cellular). He has, since that time, been an entrepreneur and digital venture/product development evangelist for over a decade – with his earlier UK based company, Cohezia. He remains on Cohezia's Advisory Board and the various ventures it develops and grows.
Besides teaching, Siddharth’s also written two books: The Map that Matters (non-fiction) and The Gift of the Gab (fiction). Currently researching and writing about various digital phenomena.