Prof. Supriya Chouthoy
PhD in Marketing from Savitribai Phule Pune University; Master in Business Administration from Mangalore University; Bachelors in Business Management, from Mangalore University.
Assistant Professor – Advertising & Branding
Prof. Supriya Chouthoy is Assistant Professor at FLAME University. Her total work experience is 23 years of which she has 11 years of industry experience. She was associated with the Symbiosis School for Liberal Arts, Honeywell, Genesis-Burson Marsteller, Smartanalyst .Inc, Netaphase Consulting Pvt. Ltd., Lowe Lintas, HCL Ltd. and Blue Dart Courier Services.
She holds a Bachelor’s Degree in Business Management, Master’s Degree in Business Administration from Mangalore University and Doctorate in Marketing from Pune University. She has also completed PG Diploma in Psychological Counselling from TISS. Her research areas include topics related to consumer behaviour, marketing communication, advertising & branding. Her PhD Thesis was on “Building brand commitment through corporate social responsibility”. She has a keen interest in understanding how CSR has the ability to develop new markets, position products, gain new consumers and create a basis for establishing sound & lasting relationships with consumers.