FLAME University successfully hosts the third International Conference on Cases and Pedagogical Innovations

International Conference on Cases and Pedagogical Innovations

“In learning you will teach, and in teaching you will learn.” - Phil Collins

FLAME University’s Centre for Case Development conducted its third International Conference on Cases and Pedagogical Innovations on June 29th and 30th, 2017 at the beautiful FLAME Campus.

The aim of this conference was for teachers to provide fresh and interesting perspectives on using case studies and other tools while teaching which would make learning more exciting.

While inaugurating the two day event, Dr. Devi Singh, Vice-Chancellor, FLAME University, stressed on the importance of cases in the Indian context and urged participants to focus on local companies and issues to be discussed in the classroom.

The two-day conference was well divided into case presentations by various participants (who presented their work across four parallel tracks in areas of Marketing, Strategy & Entrepreneurship, Finance & Economics and HR, Social Sciences & Pedagogical Innovations) and workshops held for participants. Participants learned from sessions on topics related to teaching, writing and innovating with cases and pedagogies.

Prof. Idie Kesner, Dean - Kelly School of Business, Indiana University Bloomington, demonstrated methods, tools and techniques to enhance student learning while teaching cases in a mini-workshop. Prof. Ganesh Prabhu, IIM Bangalore, took a session on ‘Teaching with Video Cases’, stressing the use of video (films, advertisements, etc.) as a pedagogical tool for business students.

Prof. Vasant Sivaraman, Regional Editor – Emerald Emerging Markets Case Centre, informed the participants about the intricacies in publishing cases at the global level in his session on ‘Cases for Publication- An Editor’s Perspective’. Dr. Nagendra Chowdary, Vice President and Head – ET Cases, took a session on ‘Innovations in Case Pedagogy’, wherein he presented different products available for management faculty that can be used with text-books, lecture sessions and case discussions.

A total of forty cases contributed by seventy-eight authors affiliated to thirty-seven different institutions, universities and firms from across India were presented over two days. Topics covered included start-up marketing, artificial intelligence, social entrepreneurship, innovation strategies, automation and technology related decision making, competitive markets, supply chain management, and many more.

Out of all the cases submitted, 16 cases were eligible for the ET-FLAME awards. These cases were judged using a blind-review process by a panel at ET Cases. Some of the winners included:

  • The ET Cases – FLAME Best Case Writer Award was awarded to Dr. Viduyt Lata Dhir (from SP Jain Institute of Management Research, Mumbai) for her case “An Innovative Pedagogy for Teaching & Learning of Organizational Behaviour in B-Schools”. This case talks about the importance that should be given to ‘soft-skills’ in education for students to emerge as effective future leaders.
  • The ET Cases – FLAME Pedagogical Innovation Award was awarded to Prof. Bharat Damani (from FLAME University, Pune) for his case “Board Game as a Pedagogical Innovation for Learning Social Entrepreneurship”. This case presented details of a board game created and used to promote and create awareness about Social Entrepreneurship.
  • The ET Cases – FLAME Industry Experience Case Award was awarded to Dr. Pranjal Kumar Phukan (from Brahmaputra Cracker and Polymer Limited, Dibrugarh) for his case “Innovativeness in Design and Development of Warehousing”. This study will help managers and practitioners to understand the role of innovation management tools in structuring warehouse management and how to gain competitive advantage through successfully planned and implemented innovation strategies.

Out of all the cases submitted, 11 cases were eligible for the Emerald-FLAME awards. These cases were judged using a blind-review process by a review panel at Emerald London.

  • The Emerald Emerging Market Case Award was shared by Dr. Preetha Menon (from SIBM, Pune), Dr. Manisha Singh and Dr. Sharon Jose. Dr. Preetha Menon’s case on “The Flight of Blue Stratos”, drew the journey of Blue Stratos from its birth to the challenges of rebranding it in a new international market in the category of men’s grooming. Dr. Manisha Singh and Dr. Sharon Jose’s case on “Warehouse Receipt Financing” concentrated on Agricultural Financing & Collateral Management.

The conference concluded with Dr. Devi Singh, Vice-Chancellor, FLAME University and Dr. Nagendra Chowdary, Vice President and Head – ET Cases handing over the prizes to the awardees and certificates to the participants.